Amazon has announced that it’s preparing to launch a new kind of business. The Amazon diaper collection and other baby cleaning products like wipes will be available exclusively for members who have a Prime subscription. The new collection will attract more shoppers to sign up for their $99 annual subscription, some say.
The new line of Amazon diaper products is part of a business called Amazon Elements which has been selling patio furniture, bath and bedding items for some time. The Amazon Basics line of products includes home and office products, tablets, e-readers, Fire smartphones and smart TVs.
The Seattle-based giant online retailer has been investing a lot of money in its loyalty programme called Prime, with more than 40 million subscribers at the moment. The Prime programme features Sunday delivery, grocery delivery service and music streaming. Prime subscribers also get original TV shows, like the very popular and critically well-received “Transparent” show.
Amazon said that the Elements line provides high-quality products. The Amazon diaper is 10% more expensive than a regular diaper.
Sunny Jain, Vice President of Amazon consumables said in a statement:
“The two things customers told us they want are premium products that meet their high standards, and access to information so they can make informed decisions.”
The Amazon diaper line is part of a new strategy that Amazon is trying to implement. Analysts believe that the consumer products market is growing very fast and Amazon is trying to take advantage of that at its maximum potential. Also, analysts said that Amazon’s own consumer products business is doing very well and will continue to grow in the next couple of years.
The new Amazon diaper collection will be consumer-oriented and Amazon said that the diapers and other baby products will have all the ingredients and production information available for anyone to read. Also, each new product from the Amazon Elements line can be scanned using an Amazon app for more details.
Amazon said that it wants to appeal to shoppers who are interested in product transparency and ethical product manufacturing.