That Amazon has been into developing a smartphone as well has been rumored for long though there has been no concrete evidence in support of it so far. True there has been a few occasional leaks though they have been few and far between though we know the project is internally referred to as Project B. Latest rumors however talk about Amazon working on two smartphone devices which would cater for two different segments of the market.
The lower end model is expected to be launched this year itself while the high end model would come in much later. TechCrunch reports the high end model would also have 3D eye tracking functionality in it. Name of the high end model has also been mentioned to be Smith while it had initially been reported to be named Duke.
The 3D feature would come from four cameras that are supposedly going to be installed at the four corners of the handset. The resultant picture which would be rendered on the display screen is the motion of the head simulated in 3D. The screen per se is not 3D. Not many handsets in the smartphone sector come with 3D as yet which makes one wonder if this would succeed in the case of the Smith from Amazon.
3D in mobile device such as smartphone’s has been termed more as a novelty feature than actual utility value by experts of the Ramon Llamas stature. That he mentions is the reason for not much progress occurring in the 3D sector so far as smartphone’s or mobile devices go.
So far as the lower end model from Amazon goes, it would enter into a market that is already crowded with tens of them. But Amazon has the advantage of being able to provide cloud storage which is where the device from them would outshine others in the market.
The lower end model would have FireOS as its operating system, the same that is found in the Kindle Fire range of table devices. Amazon has been predicted to give a good device for a lower price and make up profit by being able to sell in large volumes. Amazon also uses its devices as a platform for selling content which can be ebooks, music, videos and such. That such a ploy will also be applied for its smartphone devices is almost a surety. The only challenge which tech experts in the field anticipate for Amazon is that they have till now been focusing on application and such software related business. Moving to a full fledged hardware product maybe different and therefore difficult for them.