It can be seen now in the United States that the customers have stopped remaining loyal to the expensive brands. These days, the consumers are found preferring those brands which happen to be cheaper in comparison to the others. Surely, this preference pattern is quite justified keeping in view the present economic downfall which the country is going through. No matter what the government might say about the process of economic recovery, the citizens are now fed up with the steps that the Obama administration is taking.
A latest survey which was carried out in the business sectors showed that the loyalty in terms of specific brands is now falling at a rapid pace. A good example of this can be said about the sale comparisons of iPhone and Samsung products. There was a time when a large number of people were considered to be the followers of iPhone, but now all of it seems to have changed.
The annual Pantry study which was carried out in the United States asserts that the customers have lost their taste for the national brands which they have been used to buying for a long time in comparison to which they are going for the private label brands which happen to be cheaper. Another survey revealed that the Americans are now more cautious in terms of spending their earnings. Gone are the times now when most of the citizens were able to enjoy some healthy financial conditions. The last recession as the same time has left deep scar on the economic conditions of the country. The path of economic recovery might not be easy for the country. No matter what the economists might say in this regard, it is all easier said than done. Most of the US citizens have a great level of remorse about the fact that they were quite used to spending amounts in a careless manner. The same has been said by Pat Conroy who is of the view that a change is about to seen at all levels of the consumer spending. He also added that a number of brands are looking for methods which might come in handy in regaining the consumer confidence.