With the popularity of android based smartphones, companies have reported to come with the new offering – Android based game console. Apple’s Apple TV and Google’s Chromecast are already present in the android TV space. There are few entrants in the “$60 console game”. While it is unclear if Apple or Google has developed the so called game console, if inside story from GameInformer is to be believed, online retail giant, Amazon.com is in the process of developing android based gaming console. Market still feels this is a rumor; however, Amazon did surprise many by introducing Amazon Kindle. However, it is also to be believed that the speculation could be false because Apple and Google have also reported to be testing and developing the same console, but the hardware was never made and shipped in the market.
Amazon is in the process of developing this android powered gaming console and is more likely to release it in the market by the end of this year, perhaps by Black Friday. There is also a speculation that the android game console will be developed in the Amazon branded TV. It is also rumored that the game console will have a controller of its own. Developers have already been reported to develop new apps for the Amazon console.
The strategy behind Amazon introducing the gaming console is quite simple – to sell products by directing visitors to the online shopping portal. The android version of Amazon will have a dedicated interface which will help the users to access Amazon products and shop on Amazon.com. The same strategy was followed in the Amazon Kindle and the company is more likely to introduce this in the game console. There are still challenges with the game console to develop as there still very few apps available for Amazon Appstore.