If you paid attention to the tech news so far, you surely have observed a shift of interest from the over – saturated market of smartphones, to the ever challenging market of set – top boxes – an improper name, given the fact that none of these gadgets actually sits on top of a TV set. With the new Amazon Fire TV entering the competition and Roku delivering yet another gizmo to hook us forever on the couch watching everything we want, it was about time Google stepped in to take the lead. If you thought that they would get stuck onto the Google Chromecast, you were wrong, as this never – ending battle for TV supremacy has now a new rumored contender: Android TV, Google’s latest innovation, which is so far only spoken about with a healthy dose of doubt, but since Google rumors and leaks usually prove to be true, we think we can safely assume that Android TV will be the next best thing in media content streaming AND proactively consumer behavior prediction.
What does Android TV do and the other similar devices don’t?
Some tech experts announced these rumors by saying that Android TV will be able to read your mind and offer you recommendations of what to watch before even you thinking about wanting to watch something. But hey, this technology isn’t new. Amazon Fire TV gives you recommendations based on your previous preferences, and so do Netflix and even Pandora. But we are talking about Google here, and Google already knows what your preferences are, to a deep level of intimacy even. And imagining that you will tune in to the Android TV with the same Google account you already use to access everything in the Google universe, it is plausible to think that Android TV will know more about you than all the other similar gizmos and services combined.
With Android TV, Google aims to bring the concept of content curation on higher peaks and the technology of predictive analytics to new quality standards. While there is still unclear if the Android TV even exists, the implications of this new gadget are tremendous for the entire world of advertisement, the field Google plays best in. Advertisers will know what commercials to present, the right people to present them to, their buying habits and their past options and purchases, and if advertisers won’t, be sure that Google will.