FollowIn just a couple of days we will be able to assess the accuracy of all the rumors surrounding the next Apple gadgets. If no one doubts that iPhone 6 will be released soon, the introduction of iWatch is still under question.
Apple App Store is a core source of revenue for the company. Apple is notorious for its closed digital ecosystem. In the opposite side we have Google’s Android with its fully open strategy. For an app to be placed in the App Store, it must pass through thorough inspection. But how exactly the App Store works, as in exactly what criteria is used to accept or reject an app, are not fully known.
In fact, even some Apple employee decry the lack of access to the rules lying at the base of app charts compilation, Business Insider notes. Apple enjoys the highest app market share with 62 percent. The revenues are around $870 million per month, with July topping expectations.
Now Apple released a statement which clarifies some of the developer’s most frequent mistakes when sending Apple an app for review.
The policy concerning Apple App Store proved to be successful so far. We assume that Apple has no reasons to change it soon, considering the present large revenue. These are the top ten reasons explaining why some apps are rejected by the Apple App Store. These reasons account for 58 percent of the total rejection reasons.
Apple App Store receives apps that do not have enough info – top reason
Surprisingly, the most common reason to reject an app is the lack of proper information about the software. This is the case for 14 percent of the submissions. Other 8 percent of the apps contain bugs. Six percent of them do not respect the licensing terms.
Another 6 percent refers to the interface. Apple prefers simple, clear and user friendly interfaces. Another reason refers to the lack of consistency between various information contained by the apps – description and names must reflect the app’s content, but 5 percent of the submissions fail to achieve it. A similar percentage of apps are detected as being frauds, misleading or copycats and thus rejected.
Apple does not like placeholder text, so the 4 percent of apps containing it are deemed unsuitable. Three percent of the submissions have problems with their rating system. And, finally, 2 percent of the submitted apps are in beta, demo or trial forms, so they are unworthy of being published in the App Store.
