After months of anticipation, Asian markets receive Apple’s new watches which are expected to convince large numbers of customers into buying them. Interested customers queued outside Apple stores in South Korea for hours just to be the first to get their hands on the smartwatch, but they have all agreed that it was worth the wait.
As promised, Apple began introducing its most recent smart watches on the Asian market, last week. The first to receive the new model was South Korea where retailers have confirmed that big masses of customers have rushed into the stores once the device was available on their market shelves.
The interest that buyers have shown towards Apple’s Watch was impressive, particularly since the weather conditions have been very bad in South Korea in the past days. In spite of this, customers spent an entire evening outside the Apple’s main store in Seoul.
Their expectations have not been disappointed, however, because there are now many Apple wearable collections available all throughout the South Korean territory. The iPhone producer has launched three main models in this territory, namely: Apple Watch, Apple Watch Sport and the high-end Apple Watch Edition.
Each category has a different price, depending on their technical specifications. The standard model has been labeled at around 679,000 and 1,359,000 won, whereas the sport version costs begin at 439,000 won. Customers who want to purchase the high-end model will have to pay between 13,000,000 and 22,000,000 won.
Taiwan and Singapore are the other two Asian markets where the smart device was introduced on Friday. The wearable comes two months after its official launch in the United States, Japan and China.
Apple hurried to launch the new Smart Watch models in South Korea due to the amazing success that the device has had in the aforementioned countries. Based on analysts’ declaration, the company sold over 2.8 million items since their official launching event.
Market analysts think the high-end edition of the Apple wearable might be favored among posh buyers of South Korea to the detriment of other less expensive versions. However, they have also estimated that low-end models from Samsung and LG could distinguish themselves as strong opponents in the following months, at least among the more modest social strata.
Apple, on the other hand, believes the luxurious models will most likely appeal to Hollywood stars than to regular people, as a result of their skyrocket prices. In fact, their market campaign targets mainly this category of audience.