The next product from BlackBerry will be the A10 and is likely to be launched in November this year. The full touchscreen enabled A10 would be the successor to their Z10 model and will be the company’s new flagship model too. RIM aims to compete with the likes of iPhone 5S and Galaxy S4 with the upcoming A10.
Earlier this year Sprint had refused to take on the BlackBerry Z10 in their merchandise while other network service providers lent their support for it. Probably Sprint had plans to take on the later model which is the A10 and has a better marketing strategy with that. AT&T, Verizon and T-Mobile have not announced anything about their intentions with the A10 so far. Sprint though has stated their support for the A10 would not hold monopoly on that device when it comes to the market. Which means other carriers can join in and have A10 on-board later on.
Amongst the BlackBerry variants, the A10 will be the third smartphone to run the company’s new BB10 operating system. No doubt it will relegate the Z10 and the Q10 to lower rungs while the A10 would hold roost. However, there is no reason to believe the Z10 would be dropped as the smartphone might still be there on the company’s list just as Samsung or Apple sells their Galaxy S3 or iPhone 4 and iPhone 4S respectively even if their next gen versions have reached markets.
There were high expectations during the BlackBerry Live event held last month for the company to announce the A10. But that did not happen. This was once again a good marketing strategy since companies like Samsung and Apple would have pitched in with the announcement of their Galaxy Note 3 and iPhone 5S respectively. This surely would have eclipsed the A10s prospect even if it impressed with its features and looks.