FollowBlackBerry has been in the red, financially, and they have started fresh initiatives to get themselves out of the mess. These impetuses have been initiated recently and have yet to reap effects if any. As of now the company continues its downside run and the latest stock market returns is proof enough of that. Or if you needed more, the worldwide market share of BlackBerry as per the report filed by IDC has touched a paltry 1.7 percent.
This figure indicates not a US market scenario but a world market scene which gives it greater gravity so far as seriousness is concerned. The only other phone which compares to this type of world market share is Microsoft Windows Phone and their figure stands at 3.6 percent. That is double that of BlackBerry.
There is Fairfax who has pumped in $1 billion into the BlackBerry business expecting it to turn around in a year and half time period. This is what CEO, Prem Watsa has mentioned. BlackBerry also has a new CEO John Chen who has work to do for making that turn around happen.
BlackBerry started with a lot of flurry and popularity. They created their own OS and stuck to it when the Android and iOS came into the field. That idea did not pay off and is quite evident when we note that Nokia shifted to the Windows Platform and got positive results from that change over.
Whether BlackBerry is able to turn the tide their way in times to come would only be seen when the period of one and a half year is completed starting now. CEO of Fairfax Prem Watsa must sure be also keeping his fingers crossed for the $1 billion and the confidence that his company and he has placed upon BlackBerry.
