Blackberry might just be a shadow of what it used to be even some years ago, but the company can surely be considered to be firmly on the road to recovery given by the way its latest products are selling. The Q10 characterized by a full QWERTY keypad is maintaining its good run in the market though recent surveys have revealed it’s the black version of the smartphone in unlocked state that has emerged to be more in demand than the corresponding white eversion. This in spite of both of them being priced the same at around $650 to $700.
Blackberry launched its thoroughly revamped BB10 operating system this year which is considered to be the focal point of the company’s revival strategy. So far, the company has launched just two devices, the Z10 followed by the Q10 based on the BB10 platform. However, while the Z10 has drawn enthusiastic crowds towards it, it eventually is the Q10 that brought back memories of the company’s glorious past. Businesses, which incidentally form the company’s forte could instantly connect to the device as they used to in the past. No wonder, the Q10 began to be picked up in hoardes which quickly overshadowed the Z10 in sales. The Q10 has also reached Europe and even parts of Asia via third party retailers.
As for reasons behind a not so successful run of the Z10, it is believed it have its chances seriously dimed by its more illustrious competitors such as the iPhone. Then there also are the likes of the Galaxy S4 or the HTC One all of which are immensely capable and more importantly, boasts of a loyal band of followers. Blackberry with its full touchscreen enabled Z10 is relatively new here though there already are reports of the Canadian company working on a new flagship device that will full touch enabled nd will take on the iPhone 5S.