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Can Moto X Bring Back Motorola into Competition?

July 23, 2013 By Troy Rubenson Leave a Comment

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The much anticipated Moto X is going to be unveiled at an event that is scheduled to be held on August 1st at New York. The market is currently ruled Samsung Galaxy S4 closely followed by the HTC One. Even the iPhone 5 is doing good business. And in the midst of all these, the Moto X is scheduled to be unveiled.

moto-x

After Google acquired Motorola, there was a huge reduction in the production of Motorola phones. The company now plans to spring back into competition by launching its new flagship device – the Moto X. Everywhere on the web, it is mentioned that the new Moto X is customizable smartphone. The phone will come with an affordable price tag which set the right stage to let it compete with Galaxy S4 and iPhone 5.

In 2009, Motorola had launched the first Android smartphone called Droid. However, Samsung out with much more competitive devices and Motorola could not manage to stay in competition with other brands like LG and Sony. Eventually, the company was acquired by Google in August 2011. Since acquisition, the mobile company has laid off sizable number of employees and even more number of employees have left the company. In the last quarter the losses incurred by Motorola has increased even more.

The market share of Motorola was 4.5% in 2010 and then it slipped to 3% in 2012. And in the first quarter of 2013, it only managed to sustain 1% of the market share.

The looks of the Moto X is quite refreshing. It is heavily advertised as customizable phone which means users will be able to change the backplates and put on any of the vibrant colored backplates. The phone will also come with stock Android version. This is the advantage of having Google powered smartphone.

Google’s Moto X will come out with a 4.5inch display with a screen resolution of 720 x 1184 pixels. The phone will be powered with a dual-core 1.2GHz CPU and Adreno 320GPU. It comes with 2GB RAM and the manufacturers have also provided with 16GB storage space. However, there is no external memory card slot onboard.

As far as connectivity is concerned, it will come with Wi-Fi and NFC. We are not sure whether it supports LTE connectivity. The phone will be running on a battery of 22mAh. Motorola has released a lot of teasers before the tentative August 1 release. All the teasers pretty much tells a lot about the specs of the device. The phone is completely assembled in US with parts coming in from China.

To be frank, there is nothing special in it compared to Galaxy S4 and HTC One. However, what we do know is Motorola is trying to get back into competition like BlackBerry has been doing since the start of this year. Very soon, we may see even more powerful Motorola phones. Since it is backed up by Google, we are sure the forthcoming Motorola phones will always have something special to offer compared to other phones.

 

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Filed Under: Technology Tagged With: Google, Moto X. Motorola

About Troy Rubenson

Troy had initially wished to become a Wall Street which and it was this passion that pushed him towards learning more and more about investments, capital markets and financial gain. He is currently The States Chronicle’s foremost business correspondent.

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