IBM or the International Business Machines Corp. is all geared up to sponsor the Augusta National Golf Club master’s tournament for the twelfth year which is scheduled for the end of this week. It is reported that this sponsorship is as a time when the CEO of the organization Ginni Rometty is waiting for an invitation to this public association which used to be an all-male organization.

It is said that the organization of Augusta National has invited the CEO of IBM to join the ranking, though it is not essential that they have to take up the job immediately. It was also observed that Rometty who was designated as the first female chief of the organization in the year of 2012 had to go through quite some controversies and debates in relation to the club’s all-male scenario. Pushed under pressure, the organization had to change its rules and had invited two females to join them after the arrangement of last tournament. However Rometty who is 55 years of age was not among the female invitees of the association.

It was speculated that as IBM is the sponsor of the tournament event, there was high chance that Rometty will receive an invitation, says Hayes Roth who is the head marketing officer of the Landor Associates, an organization that is associated with global branding and designing. It is observed that even though IBM is their sponsor, Augusta National is in no hurry to give Rometty a green jacket invitation which is considered as the symbol of membership that is used by this traditional club of 80 years.

Roth says that it can’t be an equally stated issue anymore as they have already admitted some women in their association membership. Presently Augusta is going by its conventional rule as always and they will be gaining nothing by getting trapped in controversies again.

Some of the prominent members of the Augusta National’s comprise of Warren Buffett (the CEO of Berkshire Hathaway Inc.), Bill gates (founder of Microsoft Corp.) and many more. It was in the month of March last year that the controversy started regarding the club being an entirely male association, soon after Bloomberg had reported that Rommety’s being the CEO of IBM will create some mystery for the organization. It was speculated that time that the association will either stop providing membership to IBM or have to change its rule of all male group.

In the month of August of previous year, Augusta National ended all controversies and debate by adding two female members to the association, namely Condoleezza Rice who is the secretary of the state and Darla Moore who is a philanthropist. It was in summer that the invitations were forwarded, making it clear that no new member has been included in the group since the last add-on. The spokesman of the Masters Tournament, Steve Ethun, however refused to comment or say anything about this matter and Status of Rometty’s membership.

The market of Lexus, unit of the Toyota Motors Corp gets dethroned as other rivals such as BMW and Mercedes makes their way into the sales leader of luxury cars in the automobile market of US. This move is stated to be with the mission to remake the brand with redesigned models that emphasize on the performance better in comparison to the look and appearance of a family car, thus resulting new IS sport sedans that are designed to attract low level and beginner drivers who are mostly into the market to buy German.

The new 2014 IS has arrived at the midyear timing with various features that are derived and influenced by the robustness and intensity of racing track that are analyzed with the German  rivals of the market. This new redesigned car is equipped with features such as low seating position, robust and stiffer frame and a brand new spindle grille that reflects the new face of Lexus. Naoki Kobayashi who is the engineer behind the development stated at a briefing at Texas that every development decision that are associated with the design of this vehicle has been based on achievement, thus exceeding the fun of driving at higher level.  Toyota is reported to have revamped the unit Lexus with 20 percent profit from it, as per the analysis of Koji Endo who is associated with the Advanced research Japan. The demand for luxury cars at China, japan and Southeast Asia goes high with global fuel sales. In the US market, the company is all geared up to enhance the presence of Lexus motors which is stated to be more luxurious and comfortable than the Camry sedan and the Prius hybrid cars, thus preventing customers to move up for mass vehicles from other premium brands.

The president of Japan based Toyota and chief officer, Akio Toyota, plans to make Lexus evolve into a luxury brand that will be accepted by older as well as new generation for its fun driving features. It is reflected that though this automaker brand still enjoy its loyal customer track record in the luxury car segment, German rivals are trying to lure away the young buyers with more stylish and interesting driving features and dynamics.

In the words of Alexander Edwards who is the head of San Diego research at Strategic Vision auto division, “In order to stay in relevance to the brand, it has to be providing maximum comfort and security. It is also essential to have design and performance factors also to attract more customers of new generation.”

It is reported that before its launch in the market afresh, the IS model was put through a complete test on the racing tracks to be able to compete with the German rivals, including BMW of Munich based organization Bayerische Motoren Werke AG and the Mercedes-Benz C.

In the month of March, the payrolls are speculated to go for a hike as the rate of US jobless is considered to be the lowest in its four year time frame. Demand for a rise in the payroll started to grow from the initial month of this year, as reported and stated by economists and analysts in a report.

As per the data compiled by 87 economists of Bloomberg who surveyed on this issue, it is forecasted that last month there was hiring of average 190,000 workers, added to almost 236,000 hiring in the month of February. Reports show that the rate of unemployment is the lowest at present with 7.7 percent when compared since the year of December 2008. On the other hand, other data compilation can reveal some nominal changes in the trade in the month of February.

The policy makers of Federal Reserve have accepted that that the situation of labor market has improved than before. They also state that in near future, they will like to witness more progress and record stimulus in the monetary sections. Gains have been seen in various segments such as hiring process which has grown stronger, pickup in the housing market and the consumer spending scenario, added with better corporate investment which will be boosting up the economy of the market successfully.

Presently the job market is going through good and stable growth, says John Ryding who is the chief economist and also the co-founder of the RDQ Economics that is based at New York. He adds that the current situation is OK and is in the process of growing better.

Though there are estimates about the payrolls going for a gain, ranging between 100,000 to 366,000 as per the surveys of Bloomberg, the final report will be released by Labor Department today at Washington.  The rate of unemployment is estimated to stay within the range of 7.6 percent and 7.8 percent.

As soon as the agency revealed the estimated report of March showing expansion in payrolls by 166,000 in average, the agreement of Index of Standard & Poor’s 500 which is scheduled to expire in the month of June also got a high by 0.03 percent. It was seen that the dollar value also rose by 0.15 percent in comparison to euro. Analysts and economists of Bloomberg forecasts and estimates that the difference between the actual figure and the estimated one will range between averages of 3 times higher than the standard deviation of the poll.

Surveys show that the payrolls of private section, which is not inclusive of the government agencies, are observed to have expanded by approximately 200,000 workers in the month of March, soon after there was hiring expansion of 246,000 in the month of February.

The growth of fast food craving along with an expanding waistline is not just a problem of America’s health. It is observed that though fast food giants such as McDonald Corp., Yum Brands and Domino’s Pizza are working to introduce placate for anti obesity, at the same time these organizations are planning expansion to other nations of the globe with an eye to attract the new generation, thus enhancing the market better. It is revealed that the target market of these fast food giants are often middle class people who are on the rising of a luxurious life, thus putting on weight of obesity.

As per reports of the Waistline Index that is compiled on basis of data from Bloomberg, it is observed that the latest trend is not to cook at home and consume more calorie food that are processed and packaged as snacks and cola drinks. Average man is found to be attracted to this food package, thus resulting in gain of weight in various regions such as Mexico, Brazil and Chile rising high on the global list. Compared to other locations, these three nations are however new to the concept of fast food.

According to Tim Lobstein who is the director head of policy and projects associated with International association of Study of Obesity based at London, “This process of fast food expansion is quite similar to the incident of bringing measles and smallpox to regions of Central America and South America some 300 years ago. The difference is that presently big corporations and organizations are also setting their foot in remote areas and bringing in various diseases such as obesity, diabetes and heart problems.

With obesity becoming a serious reason of concern, that is also increasing the cost of medicines largely, many nations such as Brazil is considering to put some restrictions on the marketing of these fast food joints and companies. It is witnessed that in order to increase their sale, these fast food companies are forcing other food companies to change some of their practices to get pushed in various markets, thus getting to enjoy better growth.

Reports and surveys show that men in Mexico weight average 15 pounds more than the right measurement, since the opening of the first US fast food center in the year of 1985 to the present age of 2010. On the other hand, women have also increased waistline of 19 pounds in average as per the data compiled by Bloomberg. On the other hand, Chile men are seen to be 14 pounds more weighty since the opening of first US fast food center in the year of 1989, along with women growing in weight by 18 pounds approximately.

Tim Cook who is the chief executive officer of Apple Inc. has apologized to the customers of China after they suffered massive criticism from people. It is after two weeks of the arrogance and lacking customer service in China that the CEO of Apple has expressed his apology. It has been however revealed that the offense of the company was that they had not replaced the back covers of the iPhones after repairing the electronic inputs of iPhones at China.

The poor customer service criticism from the people of China became a scope for the international companies to ensure better service which were also blamed and criticized by China central Television, including Carrefour SA, Yum! Brands Inc and Volkswagen AG to name a few. The China television network showcased its programs on Apple’s poor customer service in more than 1 billion viewers, soon after Li Keqiang who had vowed to wash out consumer abuse was held and named as the chief. There were more than a dozen of articles in the daily state run newspaper regarding news of poisonous food, corruption in government, pollution in water and air, floating of thousands of dead pigs in the drinking water of Shanghai and more.

Shaun Rein who is the managing director of Shanghai’s China Market Research Group says that the state media has been taking too much pick on the foreign companies in the last few days. He adds that the government of the nation should ensure that the foreign organizations do treat the consumers of China with care and fairness. It should also be maintained that the companies maintain good customer support for the protection of people and not after it becomes an issue of politics.

The latest issue about the attack against Apple Inc. came almost five months after the sales of Japanese cars fell off as a result of territorial differences in relation to unoccupied islands. The china’s trade and commerce market has pledged to make their regulations for foreign companies more strong and in sync with customer’s rights, as stated after the report of 15 March was revealed in CCTV. On the other hand, the state administration for industry and commerce has called for the local authority with declaration for better supervision and warranty clauses in Apple’s policies.

According to a spokesman from the Apple Inc. who refused to be named, it is still not clear whether Apple broke any law or warranty policy. Talking about the apology from that came from Apple regarding customer support; Hong Lei who is the spokesman of China’s Foreign Ministry said in an event at Beijing that it is normal and commendable of Apple to opt for an apology to its Chinese consumers.

Designed to ensure better growth and profit from its $18.5 billion, the Amazon.com Inc. enjoy the most expensive stock as per the number of Standard & Poor’s 500 Index, as revealed by Jeff Bezos the chief Executive officer.

The company is revealed to enjoy double stock in the last three years with more than 700 times earnings which is considered as the biggest ratio of any organization in relation to the S&P 500. It is stated that this ranking has been held by the company for the last nine months. After the popularity of digital content and the cloud computing starting gaining momentum, it is predicted that the stocks of the company will drop by 48 in the coming year, thus making Amazon the tenth most expensive index benchmark in the industry, as per the data compilation of the Bloomberg.

Amazon is enjoying better betting from investors as the company makes its growth in sections such as selling of movies, music, books and other additional options that are sold from their storefront. In the year of 2013, the operational margin is expected to grow wider after contracting with it for two continuous years. The company is reported to have invested finance in various warehouses to ensure better delivery and improved service of the computing services through the help of internet.

An analyst of the Telsey Advisory Group, Tom Forte, states that investors are willing to accept a better and rich valuation in regard to the execution of high level policies and investment scopes with the company. It is expected that at some point, there will be a marginal recovery. Amazon which is based out at Seattle was started in the year of 1994, and has gradually evolved as one of the largest online seller of books along with other products such as designer clothing, digital downloads, tablet computers, music and movies and more.

Amazon has successfully enjoyed the patience of its investors since the year of 1997, making the craze for dot com survive in the market rightly. It is observed that investors have accepted the organization’s zeal to grow, even in relation to the expense of not getting immediate gain.  Due to this reason, the company gets to enjoy rising share value even when the market has gone for a tumble, thus resulting in massive difference in the earnings ratio. On the other hand, EBay Inc. is the largest online operational marketplace that trades almost 28 percent more along with Apple Inc. making for one of the valuable organizations to trade in multiples of ten.

Since the year of 2009, the shares of Amazon got soared by 98 percent even when the company is going through loss of average $39 million as per reports of last year. Comparison shows that while in the year of 2010, the company had $1.15 billion profit, last year it went through a loss of $39 million.