With all the emphasis on digital marketing, many businesses have forgotten just how effective conferences can be as a marketing tool within their industry. Whether they are providing a product or a service, there is nothing like a good old fashioned conference to get the word out and reach a huge number of people. Here are some reasons why conferences are so powerful in terms of marketing.
Real Life Visual
No matter what you are trying to sell, it is much easier for a potential customer to see the benefits if they get a true visual of your product. Pictures are wonderful but they are not 3-D (in the real sense of the word) and even professional videos can’t demonstrate quite as effectively as a real-life demonstration. This is especially important if your product (or service) is hi tech, needing a proper demonstration based on the complexity of use.
How many products have you seen online and just wish you could ‘try’ to see if they do all they are advertised to do? Holding a conference is a wonderful way to allow prospective customers to get a hands-on feel for what you are trying to sell. Why do you think those door-to-door vacuum salesmen were so effective back in the day? They were able to let housewives try their amazing floor cleaners and voila! Sold.
We Are Social Creatures
By nature we are social creatures and nothing sells quite like a conference where plenty of time is allocated for socialisation. Why do you think social media has such a huge impact on sales? Some conferences have a grand closing dinner, cocktails and even entertainment. If prospective clients have a great time at your conference, there is a positive psychological link with your products/services. Nothing sells quite like fond remembrances and if you design your conference with this in mind, it is sure to be a success.
There are a number of great venues that cater to this type of conference and if you don’t know where to look, try an online venue search engine such as Venuesearchlondon.com. It is vital to host your conference at a venue that can provide the atmosphere and features you need to ensure a good time.
Leads from the Attendance Roster
Finally, just think about all those contacts you’ve gathered from the attendance list! If you’ve met all the above then these leads are a veritable gold mine! Those names have seen what you have to offer, have gotten a hands-on demonstration, had a great time at the closing gala and now you have your foot in the door. Even if they don’t register to buy at the conference, they are ‘primed’ for the closing when you contact them later. Just don’t let too much time elapse as you want those great memories to be fresh on their minds.
Plan your conference far enough in advance so that everything falls into place nicely. You want to leave attendees with pleasurable memories and some useful information. Altogether too often businesses forget about the power of conferences as a marketing tool, but seen in this perspective, you can’t lose.