With all the new hi – tech gadgets and software unveiled or released recently, or planned for future developments this time of the year, it is quite hard to keep track of everything that is going on in the tech world, as we seem to be invaded by newer and newer available devices, programs, apps and projects that are all meant to make our lives easier, more entertaining, more challenging and more evolved.
But let’s take a few steps back and look at the big picture: you have manufacturers like Apple, Samsung and many others to fight for a piece of the market share in the smartphones, tablets and laptops niche, without forgetting the wearables that are soon to hit us with countless of models, brands and features, while we also have the heavy – weight league with two titans clashing over conquering the world: the social media giant Facebook and the search engine mogul Google, both making the biggest bucks out from advertisement (an average of 90% of their revenue in 2013 according to CNN Money experts) and both competing each other and others to win over in emerging technologies.
Facebook and Google tech war roundup in terms of new technology industries
Facebook acquired Instagram for $1 billion, purchased the Israeli facial recognition software Face.com, invested $19 billion in WhatsApp and very recently it announced the upcoming purchase of Oculus, the Virtual Reality pioneer company – a deal that stirred quite a riot in the media, the developers and the gaming community. Therefore, in the last two years, Facebook poured billions in new technology that aims to ensure the company a stable position in the game of emerging technologies that might help them survive a potential crash as a social media absolute ruler.
In the opposite corner, Google bets also on wearable technology as the next holy grail in the market, and for that they turned the concept of geeky Google Glasses into a project that might appeal to the mass customers worldwide (by associating with brand glass frames manufacturers for instance), while it also has a hand deep into smartwatches development. Moreover, Google is aiming for more than just mobile and wearable tech for the large masses, but invested in driver-less cars, military robots and even a shopping home delivery system which might work in the immediate future, even if they are against another giants, namely Amazon and EBay.
Is there really a competition between the two or each company is minding its own business, contributing to the greater good of mankind? If you analyze deeper the Facebook and Google tech war roundup, you will understand that this is a race for money and ground, as both companies may see their original core business collapsing. It happened to MySpace and it can happen to them, as Facebook is not the only successful social network, while Google is not the only search engine on the planet.