STATES CHRONICLE – As more and more content producers seems to prefer live streaming to other forms of broadcasting video footage, more and more companies seem to want part of the action. After Meerkat and Periscope got a launch a few months back, Facebook brings forth live streaming for verified pages.
Facebook has stated a while back that they are confident that videos will soon be taking over the social media platform.
To cement that statement comes the new move made by Facebook, as the company introduces Facebook Live, their live streaming platform, to those pages that are verified.
The feature will only be available on iOS, at least at first, although the company gave no reason for not making it available for other platforms from the start.
Pages belonging to brands, music bands, and other verified pages will be the only ones receiving the ability to live stream, as Facebook declared that they are worried that if the focus moves too much on live streaming, people won’t be caring as much about companies, as they would rather focus on individuals.
And let’s be fair, that’s probably true.
The streaming itself will be very easy to operate, as the verified page offering the live stream will just have to tap the Publish button, select the Live Video option, and then, optionally, add a description. The streaming will be ready to commence after those simple steps.
Facebook even suggested ways in which verified pages could use the streaming service. They say that page owners could potentially use the platform for Q&As, to make announcements, to share behind the scenes content, and even to share breaking news.
Once a page you are following starts a live stream, you will receive a notification, and then the stream will be appearing on your news feed.
Another thing they will do is to provide a ‘subscribe’ button on the page with the live stream, so that other people who are watching the stream but didn’t like the page it is on can do exactly that.
Even though they are kind of late to the party, as other platforms have been doing it for quite a while, Facebook is confident that since their platform is used by billions of people, they will have no trouble getting ahead. And, as we all suspect, they are probably right.
Image source: JISC