FollowThe growth of fast food craving along with an expanding waistline is not just a problem of America’s health. It is observed that though fast food giants such as McDonald Corp., Yum Brands and Domino’s Pizza are working to introduce placate for anti obesity, at the same time these organizations are planning expansion to other nations of the globe with an eye to attract the new generation, thus enhancing the market better. It is revealed that the target market of these fast food giants are often middle class people who are on the rising of a luxurious life, thus putting on weight of obesity.
As per reports of the Waistline Index that is compiled on basis of data from Bloomberg, it is observed that the latest trend is not to cook at home and consume more calorie food that are processed and packaged as snacks and cola drinks. Average man is found to be attracted to this food package, thus resulting in gain of weight in various regions such as Mexico, Brazil and Chile rising high on the global list. Compared to other locations, these three nations are however new to the concept of fast food.
According to Tim Lobstein who is the director head of policy and projects associated with International association of Study of Obesity based at London, “This process of fast food expansion is quite similar to the incident of bringing measles and smallpox to regions of Central America and South America some 300 years ago. The difference is that presently big corporations and organizations are also setting their foot in remote areas and bringing in various diseases such as obesity, diabetes and heart problems.
With obesity becoming a serious reason of concern, that is also increasing the cost of medicines largely, many nations such as Brazil is considering to put some restrictions on the marketing of these fast food joints and companies. It is witnessed that in order to increase their sale, these fast food companies are forcing other food companies to change some of their practices to get pushed in various markets, thus getting to enjoy better growth.
Reports and surveys show that men in Mexico weight average 15 pounds more than the right measurement, since the opening of the first US fast food center in the year of 1985 to the present age of 2010. On the other hand, women have also increased waistline of 19 pounds in average as per the data compiled by Bloomberg. On the other hand, Chile men are seen to be 14 pounds more weighty since the opening of first US fast food center in the year of 1989, along with women growing in weight by 18 pounds approximately.
