Prompted by the raising concerns of the American population over how the company gathers and manages the massive amounts of data it comes across every day, Google has revealed on Monday a new website designed to answer frequently asked questions about online security.
It’s been years since users were given control over various privacy and security settings. For example, Google allowed them to choose whether they wanted their browser to save history and location map – one of the strongest tools of Google’s targeted advertising.
But because you could change settings from all over the web, from websites not that easy to find, these sometimes confusing controls were, more often than not, left unmanaged.
However, that is about to change, as Google created the possibility to use My Account in order to have all the controls in one place. This is your go-to place if you want a privacy checkup or a security checkup, and if you want to see the places on the Internet where you have public or private data.
At the same time, Google’s fresh-from-the-press website also has a section with answers for frequently asked questions. We’ve all wondered, at some point in our surfing on Google whether the company sells any personal data to third parties or exactly how much information do advertisers have on us. Google has now answered all of these.
Guemmy Kim, product manager for settings and account controls, said that the initiative wants to get rid of the unnecessary mystery that usually surrounds privacy and security by making it very approachable for users to change their preferred settings.
Ever since we entered this very close relationship we share with the Internet – most of our daily activities have one connection or another with the online – people have started wondering more and more about data control, which has also become a subject for controversy.
One of the hottest topics on the subject began in 2013, when Edward Snowden helped put a lot of scrutiny on Google, Facebook and Apple.
Such companies who are known for dealing with enormous amounts of data were put on the spot after Snowden leaked classified documents about the unethical practices of the U.S. National Security Agency, which turned out to be tuned to the American’s phone conversations a bit more intimately than it was previously believed.
A recent Pew survey showed that only 9 percent of the respondents felt they had a “lot” of control over how public or private their online data was.
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