The private transportation company Lyft announced in a press conference that they will engage in joint operations with Hertz in order to shake Uber’s grasp on the car rental market. Lyft and Hertz tag-team will take the fight to Uber’s doorstep, offering their clients better deals, cuts and not to mention perks.
Lyft-Hertz operations are not designed only to target the car rental market but private drivers as well. Recently, there has been many complaints coming from Uber’s private commisioned drivers, critising the company’s attitude towards their needs.
In an interview, one of the discontented drivers accused Uber for treating them like private contractors not as employees. For this reason, Uber was put on trial and accused of withholding some of the benefits that the drivers have such as reimbursement for gas expenses.
The first major challenge of the Lyft-Hertz partnership was implementing the “Express Pay” service in association with Stripe. This feature is designed to let the drivers deposit their money in designated banks if they’ve earned at least 50$.
Also, they announced that they will be introducing a whole new series of perks for the drivers. For example, drivers can now receive a discount that ranges from 3 cents per gallon to a free gas tank refill, if they are able to complete all of their weekly rides.
Employees will now able to transfer their money directly into the bank without having to patiently wait for payday. Also, drivers that chose to sign up with Lyft-Hertz, will earn 20 or 30 percent more than any other drivers. This comes after the two companies decided to include SUV’s and other big cars in their garages.
This partnership doesn’t come as shock for the car rental market because last month Lyft announced that they want to partner up with Didi Kuaidi, the primal competitor of Uber in China. Lyft co-founder John Zimmer said that this partnership will be beneficial not only for US citizens but for visitors as well.
He said that there are many Chinese citizens transiting the US that don’t speak english and don’t possess American currency. But with the aid of the Lyft-Hertz mobile application, anyone can commision a driver.
David Rust, the head of ops strategy at Lyft, concludes that this fusion comes to aid drivers and stresses out that it is the company’s philosophy to listen to their drivers and fulfill their needs.