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Back in April, Microsoft purchased Nokia’s phone business for approximately $7 billion. The deal allows the division to continue to make phones that still keep the Lumia name attached to them. This is the case of the new Microsoft Lumia 535, the first smartphone to be released on the market after the Microsoft-Nokia deal. The deal also allows Microsoft to keep using the Nokia name on some of the newest phones, but only for a brief period of time.
The latest Microsoft Lumia 535 runs on Windows Phone 8.1 mobile operating system, which is Microsoft’s latest version. Although the Microsoft Lumia 535 has the same OS as the previous Lumia 530, the 535 is meant for the lower end of the phone market.
The Microsoft Lumia 535 comes with a quad-core 1.2GHz Qualcomm Snapdragon 200 processor and a 5 inch 960 x 540 pixel display. Like the previous Lumia smartphone, the new Lumia 535 has a back made of plastic, clean lines and rounded corners. The 535 is bigger and slimmer than its predecessor.
Even though the latest Lumia handset is not exactly a revolutionary smartphone, it still stands as a new chapter for Lumia phones, which have had quite a troubled existence recently. The Lumia phones were known for their bright colors and powerful cameras, but they still don’t sell very well on the market. The new Microsoft branding could lead to a rebirth for the Lumia smrtphones.
Also, Microsoft’s Windows Phone could use a fresh start as well. The mobile OS has not been so popular with consumers as of late, reaching only 2.5% of the world’s mobile market. In comparison, Android OS by Google is on almost 85% of smart mobile devices everywhere.
Specifications wise, Microsoft Lumia 535 features a 5 MP front camera, a 5 MP back camera, a 5 inch display, a built-in software suite for OneNote and Skype, included with the Windows Phone OS.
The new Microsoft Lumia 535 will be shipped in two editions: a 3 G single SIM and a 3 G Smart Dual SIM. Both versions will run on Windows Phone 8.1 and both versions will be updated with the Lumia Denim Update.
