In the world of shoe designers, nothing is too far-fetched. So: ocean trash is the next big thing, Adidas claims, while proving true to its promise to raise awareness of the problems the seas of the Earth are facing.
In a partnership with Parley for the Oceans, Adidas has presented a sneaker prototype which is to be made from recycled plastics that have been gathered from the oceans.
The concept comes in the wake of UNESCO’s warning that ocean pollution is not just a big problem, it’s a huge problem. The agency released worrying facts about marine pollution, which say that there are 46 thousand pieces of plastic floating around for every square mile of ocean. These pieces of plastic are the tools to a mass-murder which has numbers rising as high as a million seabirds and 100 thousand marine mammals.
And most of the damage is still undocumented.
To the furthering of this goal, Cyrill Gutsch founded the organization Parley for the Oceans in 2013. It is dedicated solely to protecting, conserving, and raising awareness about Earth’s oceans.
The sneaker concept presented by Adidas last week is a collaboration between the shoe makers and Grutsch’s organization. The shoe soles will be made entirely of sustainable materials, while the upper part will be composed from recycled ocean waste and some deep-sea gillnets which had been illegally planted.
An illegal poaching vessel laying these nets was tracked for 110 days by Sea Shepherd, one of Parley for the Ocean’s most important partners. The ship was caught near the West African Coast.
Adidas’ Eric Liedtke stated his company’s excitement in joining the pioneering organization which, according to him, is responsible for making the United Nation more aware of this issue.
Plastics are not the only pollutant responsible for the current state of the oceans, the UNESCO document says. There are also the problems of agricultural run-off, nutrient and pesticide discharging and the dumping of sewage waste without proper cleaning.
These facts add up to the giant problem of plastic and make up nearly five hundred dead zones throughout the oceans, with a total surface area of 250 thousand square kilometers. That’s the whole of the U.K. of dead waters.
Though Adidas’ sneaker does not pretend to solve the problem, it will however make it somewhat more real for ordinary people. This sneaker will not make much of a difference, except through the people wearing it and promoting change.
Image source: huffpost.com