STATES CHRONICLE – Pokémon Go has taken the world by surprise with its incredible popularity. In less than ten days since its US release date, the game has become the most used app in the United States.
Starting Tuesday, July 19th, T-Mobile will allow its subscribers to use the Pokémon Go app with unlimited data. The option will remain in place throughout the year until, and including, August 2017.
T-Mobile Wants To Be The Very Best
T-Mobile Tuesdays previously broke Domino’s when its subscribers ended up buying too much pizza. People thought the marketing campaign struck gold then and that the company would not be able to match the offer any time soon.
T-Mobile subscribers will be able to freely access Pokémon Go starting Tuesday, July 19th after they claim the option on their mobile accounts. Afterwards, until August 2017 from a technical point of view, their only concern will be the battery life on their devices.
Pokémon Go, The Unstoppable Wave
Pokémon Go currently uses just under 20Mb of data per hour. With currently close to ten million downloads on the Android’s Play Store and the iOS app store, that can amount to as much at 20Tb per hour. That is a lot of free mobile data, even for one day, let alone one hour.
T-Mobile has promised to keep the campaign running for a whole year, although nobody can say for sure for how long we will all be playing Pokémon Go.
The overwhelming success of the app has changed the current lifestyles of many of its users, and the user-base is still growing. The spike in popularity will be even greater when the developers launch the app worldwide.
Currently, many users in countries where the app has not yet officially launched simply obtained the .apk file from other users or sites. Nevertheless, there are those who wished to wait for the official release of the app to avoid potential malware infection or technical difficulties.
If Pokémon Go proves to be more than just a summer trend and if T-Mobile proves to stay strong while shoveling out free dozens of hourly terabytes of data, the United States could see many of its mobile subscribers switching carriers. Unless AT&T and Verizon develop similar marketing strategies to keep its customers, Team T might be the place to be in the US.
Photograph Courtesy of Wikipedia.