Starbucks CEO, Leonard Schultz revealed yesterday during a conference call with investors that Starbucks is entering the app market in 2015. Starting next year, people in some areas in the U.S. will have the possibility to download and use the Starbucks delivery app which will bring them the coffee they choose right at their doorstep.
Starbucks customers in the U.S. will no longer have to wait in line for their coffee, Schultz wants Americans to know. Associated Press revealed that the most popular coffee franchise in the world will make available for its clients a pre-order/pick-up app at the beginning of next year. An exact date wasn’t made available, but rumors are saying that the Starbucks delivery app will be available around March.
The app will have you choose your coffee, order it and have it deliver it to wherever you are. The areas where the Starbucks delivery app will get you coffee to your doorstep have not yet been made available.
Schultz spoke about the Starbucks delivery app during the conference call with investors:
Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily. That’s our version of e-commerce on steroids.
Analysts are saying that this new Starbucks business venture is just Starbucks’ way to heat up business. Starbucks isn’t doing very well, and the re-launch of one of its most popular drinks, the Pumpkin Spice latter, failed to help business, as the company’s shares went down almost 5%.
Schultz revealed during the same conference that Starbucks’ decrease in popularity was not because of the coffee itself or other internal issues:
This is not a Starbucks issue. There is nothing external in terms of competitive issues.
He believes that the reason people aren’t coming to Starbucks anymore has to do with the rise of online and mobile shopping. Schultz said that the digital world is keeping more and more people inside their homes. A Starbucks delivery app would help improve sales and bring the brand more popularity.
More details about the upcoming Starbucks delivery app haven’t been made available.