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The stream of bad news and bad moves facing BlackBerry in recent months seems to never end, as yet another blow comes to shake the Canadian company’s already frail position in the smartphones market. Recent news tells us that T-Mobile has stopped selling BlackBerry phones in the U.S.
The great schism comes after T-Mobile launched a promotional campaign that urged BlackBerry users to switch to Apple’s newest iPhone for their own benefit. This T-Mobile offer outraged BlackBerry’s CEO John Chen, who complained that T-Mobile, a long time reliable partner for the Canadian company, didn’t even show the courtesy to consult with BlackBerry before launching this marketing campaign that is rightfully considered as a back-stab.
Therefore, John Chen announced that BlackBerry will not renew the contract with T-Mobile so that the carrier can offer BlackBerry phones to its customers, although Chen expressed his hopes that the relationship could be resumed after the two companies manage to synchronize once again their business plans and common commercial strategies. But just because T-Mobile stops selling BlackBerry phones in the U.S., this doesn’t mean the manufacturer won’t provide its users with all the support they need, even if they are existing BlackBerry users or future ones who will take advantage of T-Mobile’s present inventory.
This blow couldn’t have come in a worse moment, as not so long ago, John Chen announced a revival of the company and its position on the smartphone market, with a new model boasting the long – appreciated command keys, a key-board centric smartphone dedicated to the enterprise and governmental niche. It seems that things are going down fast for BlackBerry as its continuous financial losses could turn disastrous in the next few months, although Chen claimed that he felt comfortable with the present cashflow and balance sheets and envisioned profitability in the next two years. Recently published BlackBerry financial loses (for the period ending March 2nd) edged up to $5.9 billion and even if loyal BlackBerry users openly expressed their disapproval and dismay related to the news that T-Mobile stops selling BlackBerry phones in the U.S., these are very dark times for the company’s future.
