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Samsung it seems is poised to replicate the kind of success it has met with in the smartphone segment in the tablet segment as well. The latest report from Strategy Analytics that has come up with figures indicating a surge in demand for tablet devices from Samsung is proof enough of this. Global sales figure for the South Korean conglomerate stands at a commendable 10.5 million units in the third quarter, which converts into a market share of 20.2 percent. Both the figures are a first for Samsung in that it has never sold more than 10 million units of its Galaxy range of tablets in a quarter while it market share in the tablet segment has never surpassed 20 percent. The number of units sold in the third quarter surpassed their earlier figures by 2.1 million units. So far as its market share is concerned, the added sales figures have seen a boost by 3.3 percent points.
Cumulative tablet sales figures for Samsung up to the third quarter have been reported to be 28 million units. In 2012, the total sales of tablet PC by Samsung had been 16.6 million units. Analysts believe the company can end up selling twice the number of tablet devices it has sold last year if it is able to maintain the sales rate it has achieved till the third quarter.
The good show no doubt draws comparison from the market leader Apple that has sold 14.1 million iPads in the third quarter. This figure however is a dip for them compared to their second quarter sales figure which was 14.6 million units.
They have also marked a dip in their market share for the third quarter from 29.2 percent in the second quarter to 27.1 percent in the third quarter. In the race, Samsung yet trails Apple but by a mere 6.9 percent now.
With the new iPad Air and iPad Mini with retina display launched and the coming holiday season being just round the corner, it remains to be seen what the final tally is for both Samsung and Apple.