With the holiday season just round the corner, there is the inevitable increase in demand for products in the smartphone and mobile line of stuff that is expected to shoot up. This is the time when buying frenzy is at its peak while manufacturers too make sure they have enough of stock to meet consumer demands. Companies also time their product releases to ensure they are able to derive the maximum mileage from the shopping season. Case in point, Apple launching their latest iPhone and iPad line of products.
The Apple product line up this year can be considered ‘complete’ in that all of their iPhone and iPad devices now have the Retina display on them. This is especially welcome for the iPad Mini 2 which in its first iteration was so famously lacking a high resolution display. However, its also here that there does lie an anomaly of sorts. This since the making of the Retina display itself is a time consuming process and that has lead to Apple facing constraints in meeting demands at large. This would only increase with the holiday shopping time arriving close at hand. For this reason Apple has not even announced any pre-order schedule for their iPad Mini 2 device as yet. The date of 01 November which had been talked about earlier being the launch date of the iPad Mini 2 has not even been confirmed by the CEO, Tim Cook.
Steve Milunovich had asked a specific question to Tim Cook on the release date, to which Tim replied that they were not even sure about being able to meet demands of the set for the quarter. Tim however did not give any direct response to the question on availability. He only said that they believe they have a good selling period with its iPad Mini and other devices.
There are sets being sold at premium price by buyers who have picked up the unit at the time of launch. These are only meant for those who are overtly keen to own one and have the wherewithal in the financial context to shell out the extravagantly high price that such sets are coming for.