STATES CHRONICLE – Despite starting low, the company has managed to be extremely successful and we could call 2015 the jolly year of Amazon and its customers.
From a financial point of view, the beginning of this year has been quite gloomy for Amazon as 2014 brought the company down in shares by 22%. However they managed a surprising performance of 110% advance in 2015 which made the company earn a well-deserved spot in the S&P 500 top stocks.
The game-changers for the largest online retailer in the world came along with the holidays, or well, almost. Amazon started offering holiday season deals in early November which took competitors such as Walmart or Target by surprise, as they were waiting to offer deals on Black Friday as usual. This early deal offering managed to take 39 % of the market.
What makes Amazon very popular among customers is that members of Amazon Prime can get free delivery, video streaming and music services for a yearly fee of $99. Moreover, they recently introduced for this Christmas a special delivery service which is also free for small and light items that weigh less than 8 ounces, regardless of their price.
Most of the items which are eligible are makeup products or phone accessories which usually cost less than $10. The products will be delivered within 4 to 8 business days. The new program is called Fulfillment by Amazon Small and Light.
Although the service has been available for over three months now, it was only a trial version. Since the company saw the service really spiked customers’ interest, they decided to officially launch it.
Free shipping usually comes with a price. That is a higher price of purchase for an item or a bigger order that contains more products, which obviously translates into higher price. But what Amazon is offering is really appreciated by customers who can now order $2 or $5 items without having to pay double for their shipping.
All in all, this is a great move from Amazon and a great deal for its customers which are becoming actual fans of the online retailer. This really looks like the jolly year of Amazon and its customers.
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