Verizon brings some changes to its toll-free plans. The US mobile carrier presented its latest FreeBee Data support this week, which will let third-party organizations to choose the tabs for their clients’ data utilization when they want to download material from their applications, sites or services.
That is similar to when people dial 800 numbers, where the company they are calling will pay for these calls, not the callers. In one theoretical example, a press organization could pay for all online traffic that is used when customers read content on the Internet and watch video clips on their mobile site and application.
Or, in other situation, a music application can pay for all songs listed on a mobile device. None of this information would be used against the online plan that people pay for each month. From Jan 25, several media companies will sponsor various cellular content for a number of their members.
Those content organizations will send to Verizon checks for every video, song and app clients that people download or stream. Verizon said that other businesses could take part in the testing if they prefer, and the service provider wants that system to expand this year.
Verizon is also examining another program that allows content organizations to pay Verizon for each GB of customer downloading and streaming, instead of paying for every individual click. The mobile carrier said that its toll-free information plan will offer content providers a highly effective way to advertise to clients using cell phones.
In the current digital economic system, FreeBee Data represents an improvement compared to the general methods of marketing, said Verizon’s representatives. They hope to offer to all Wireless members more features to access awesome material without data expenses.
AT&T has also tested toll-free options for over one year, but these have not been promoted in the market. In Dec. 2015, T-Mobile revealed the Binge On plan with unlimited streaming, in which some clients can stream video clips on their mobile phones without that information being deducted from their data options.
The company implemented a similar feature for streaming songs. But Hulu, Netflix, Spotify or other companies that are part of these free streaming offers are not spending money on this data, since T-Mobile just provides it for free. AT&T and Verizon are attempting to attract third-party firms to pay for the data.
This toll-free effort will likely increase concerns about equity and net neutrality. If a major organization has huge financial capabilities to pay for people’s data, it is possible that they would prefer that company over a competitor’s app that matters based on the monthly traffic plan.
Image source: Phandroid