States Chronicle - Latest Breaking World News

Monday, March 1, 2021
Log in
  • About Us
  • Contact Us
  • Authors
  • Investor Relations
  • Privacy
  • Terms of Use
  • Latest News
    • Right Colors for your Skin Tone
    • MOST ACTIVE NASDAQ After-Hours
    • iPhone 5C Release Date
    • Samsung Galaxy S5 Release Date
    • The History of the Atkins Diet

Researchers Discover Why Expensive Wine Tastes Better

August 18, 2017 By Deborah Cobing Leave a Comment

Email, RSS Follow
Expensive wine poured in a glass next to its bottle

Expectations make us think expensive wine tastes better

STATES CHRONICLE – A recent study developed by German scientists found the answer to a question which must have kept many wine enthusiasts awake. You are most probably wondering why an expensive wine has a better taste than a cheaper one. Researchers discovered the answer lay not in its quality or production methods, but rather in the expectations of the drinker.

Does expensive wine taste better?

The team of researchers from the University of Bonn cracked the mystery of wine’s good taste. When people drink expensive wine, they have certain expectations that the wine should taste better. These expectations affect certain regions in the brain, which then influence our sense of taste. Therefore, expensive wines are some sort of placebos.

Researchers took 15 women and 15 men and had them be part of a wine tasting session. While tasting several products, they had MRI scans performed on their brains. Before trying any kind of product, the participants were given their price. Then, they had to rate the drink on a scale from one to nine. Also, they had their mouths rinsed so that the first drink wouldn’t influence the taste of the following.

A higher price has a placebo effect

Participants found expensive wines better tasting than the cheaper ones. However, they were not asked to pay for any of the drinks. Therefore, their decision couldn’t have been directed in favor of a product they might have spent more on. Even when researchers gave the same samples to the participants, but one was presented as expensive and the other one as cheap, they chose the expensive variant.

However, this placebo effect does not work in all cases. Researchers couldn’t present extremely cheap wine as an expensive product, as the participants could tell it was of poor quality. The MRI scans showed how certain areas of the brain got activated when participants were told a higher price, and they contributed to the raise of expectations and the influence on their taste buds.
Image Source: Wikimedia Commons

Email, RSS Follow

Filed Under: Lifestyle

About Deborah Cobing

The two C’s that best describe Deborah are calm and calculated. When she was younger she was fiercely determined to become a doctor. That was until she actually got into medicine school. After two years of university she realized that she wasn’t quite cut out for the job. She quickly halted her studies and decided to pursue a career in writing instead.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 30 other subscribers

Doom and MiniDoom 2

Volunteer-Based Mexican Studio Releases Sidescrolling Doom Clone

March 12, 2018 By Georgia Dawson Leave a Comment

Chinese Mom and locked iPhone.

Toddler Locks Chinese Mom Out of Phone for Half a Century

March 9, 2018 By James Faulkner Leave a Comment

Alexa laughing

Amazon Alexa Laughing out of the Blue Puzzles Engineers

March 8, 2018 By Jack M. Robinson Leave a Comment

Flippy and the Burgers

Meet Flippy, World’s First Fast-Food Robotic Chef

March 6, 2018 By Georgia Dawson Leave a Comment

System Shock

System Shock Remastered Delayed, Nightdive Studios CEO Announces

February 19, 2018 By Janet Vasquez Leave a Comment

Sea of Thieves.

Sea of Thieves Optimized for Low-End PCs

February 14, 2018 By Georgia Dawson Leave a Comment

Sony and VR

Sony Touts New Generation of VR Controllers

January 31, 2018 By Deborah Cobing Leave a Comment

YouTube

YouTube Stiffens Its Monetization Policy to Discourage Spammers and Bad Actors

January 18, 2018 By Georgia Dawson Leave a Comment

Google Art Doppelganger

Google App Can Now Show Your Art Doppelganger

January 15, 2018 By Troy Rubenson Leave a Comment

YouTube mobile app logo on a smartphone

YouTube Now Enables Vertical Videos on iOS

December 24, 2017 By Janet Vasquez Leave a Comment

Samsung Galaxy S2 with a shattered screen

Cracked Smartphone Screens Are a Thing of the Past – Self-Healing Polymer Gets Fixed Just by Pressing It

December 20, 2017 By Janet Vasquez Leave a Comment

Bing logo on a white background

Bing Improves Its Search Results with the Help of AI and Reddit Integration

December 16, 2017 By Janet Vasquez Leave a Comment

White hashtag on a blue background

Follow Your Interests on Instagram by Directly Following Hashtags

December 14, 2017 By Janet Vasquez Leave a Comment

Samsung Galaxy S7 Edge on a leather seat

Samsung Galaxy Smartphones Make More People Happier as Compared to iPhones

December 13, 2017 By Janet Vasquez Leave a Comment

Related Articles

  • Green and red apples on an outdoor table

    Eating Fresh Tomatoes and Apples Can Slow Down Lung Damage (Study)

    Dec 22, 2017
  • blue mouthwash in a white cup on white background

    Daily Use of Mouthwash Can Increase the Risk of Diabetes (Study)

    Nov 26, 2017
  • Dead cockroach on a kitchen tile

    Bugs Love Our Homes, and It’s Hard to Take Them Out (Study)

    Nov 13, 2017
  • almonds in ceramic bowl seen from above to sate the appetite

    Scientists Detect Foods That Seem To Sate The Appetite Quicker

    Sep 29, 2017
  • bread and cut slices on a wooden board

    North Carolina Teacher Uses Bread to Convince Kids to Wash Their Hands Before Eating

    Sep 24, 2017
  • Boys watching a video on a cellphone

    Young Children who Own Cellphones Are Often Targets of Cyberbullying

    Sep 18, 2017
  • Plate containing a high fat and low carbs breakfast

    A Diet High in Fats and Low in Carbs Improves Memory and Lifespan

    Sep 8, 2017
  • Woman eating an entire chocolate bar

    Is Chocolate Craving During Periods a Physical Need or a Cultural Thing?

    Sep 6, 2017
  • Doctors performing plastic surgery

    Social Media Plastic Surgery Ads Are Promoted Mostly by Uncertified Professionals

    Sep 2, 2017
  • Mediterranean diet including fresh fruits and vegetables, bread, olive oil, and wine

    A Mediterranean Diet Offers More Benefits to Wealthy People

    Aug 2, 2017

Categories

  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Markets
  • National News
  • Nature
  • News
  • Politics
  • Science
  • Technology
  • Uncategorized
  • World

Copyright © 2021 statechronicle.com

About · Privacy Policy · Terms of Use · Contact

This website uses cookies to ensure you get the best experience on our website. Learn more.