STATES CHRONICLE – In this day and age, it’s relatively difficult to make obvious a lack of honor. Since people have grown from the middle ages, lack of honor isn’t so much a fact made obvious, and shunned, but it can even become the way to success. That’s why it’s so difficult to actually fit a company’s actions on a morality scale. For example, is it wrong for Apple to promote its own apps on their top charts?
Of course, the answer depends on the point of view you’re looking from.
The issue is the following: users have been complaining for the past couple of months that Apple is promoting its own apps in the App Store Top Charts, despite the apps not actually belonging there.
Apps like iMovie, Keynote, Numbers, and Pages have been popping in and out of the App Store’s Top 10 Chart multiple times over the course of a day, even though other apps should have been on those places.
And they seem to know that, as the apps appear and disappear from the charts, they don’t make it their home for more than a few hours at a time.
This has raised some interesting complaints both from Apple users and from the app developers that should have occupied the top 10 spots.
The main issue is that since an app is actually doing well, it should appear in spot on the chart it deserves. Barring that, users should not be lied to regarding what apps are doing the best.
Apple’s reply was that there is nothing fishy going on, and that whatever is happening is happening because of their algorithms.
This could be true, but since Apple is refusing to share any details on how their algorithms work, we can only take their word for it.
However, what is strange is that the apps that appear in the tops and quickly disappear aren’t actually doing that well. They keep dropping in their lists, so appearing in the top 10 charts should be impossible.
Now, assuming that there is actually something like that going on, is it really wrong for the company to do that?
The thing is, if you have a way of promoting your product, you should always do so. It’s a basic rule of marketing.
This situation not only promotes the company’s product, but it also makes sure that inferior products, or just products whose developers are less willing to invest in marketing, are overlooked. And this, in a way, strengthens the market. It’s the base of capitalism.
What do you think about the situation? Is Apple really cheating on the Top charts, or is it a software issue?
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