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When Amazon announced that it is working on a smartphone, the tech world was more than excited to see how that will turn out to be. Amazon has come up with the best e-readers, the Kindle, so many assumed that their phone will be something completely special. It turned out, the Fire Phone was a total failure, both financially and critically.
Now, the giant online retailer has announced they will return to the phone market, and possibly make up for their past mistakes with the new Amazon Fire Phone 2.
Tech experts are already theorizing about Amazon’s next attempt to matter in the smart mobile devices field. They say there could be two scenarios on how this will turn out. Amazon Fire Phone 2 can be a very successful smartphone or just another flop, like the previous Fire Phone. Others believe that Amazon should quit altogether trying to build smartphones because it’s just not their thing.
One of the reasons the first Amazon smartphone was not warmly received was its price. When it first appeared on the market the Fire Phone cost $649. People were not convinced of its specifications and did not believe the Amazon phone was as good as an iPhone for this price. Two months after the Fire Phone was launched, and following the poor sales, its price dropped to $230 for the unlocked version. Now it can also be bought on contract for only $0.99.
Amazon admitted they made a big mistake setting the price of the phone so high and said that they had different expectations from their first smartphone.
Although the online retailer has not disclosed any information about the design or the price of their new phone, they have made public some details about the Amazon Fire Phone. The phone’s software will include many system updates and they will fix the phone on order to get rid of all the bugs that were on the first Amazon phone.
Amazon also said that the new Fire Phone 2 will have a language update and will be able to translate texts from English, French, Italian, Spanish and German. Amazon Fire Phone 2 is expected to be released somewhere in 2016.
Image Source: cnet1.cbsistatic
