If you use Apple as your main tech device provider and you have an iPhone, iPad or any other mobile devices, be prepared to receive a new service. The Apple Beats music streaming service was just purchased with approximately $3 billion and is coming soon on iOS mobile devices.
Official sources report that Apple is about to include the Beats music streaming service win with the upcoming upgrade of the iOS mobile operating system, starting next year. Some believe that the new music service will be on all Apple devices, whether the users want it or not.
Recent rumors said that Apple will integrate Beats into their iTunes service or that Apple will merge the two brands.
The Beats music streaming service was co-founded by one of the most popular hip-hop singers and producers, Dr Dre. The fact that Apple bought this service makes it the biggest purchase in the history of Apple. That’s why many believe Apple is preparing something huge for the release of the new Beats music streaming service. Official sources say that Apple has sold more than 800 million mobile devices and currently, their iTunes service has more than 200 million active users, users who buy songs every day, of course.
Apple has a history of forcing its products down the users’ throat. Remember the latest decision to include U2’s latest album on all iOS users’ devices? Not many appreciated that move, on the contrary. Apple Maps, though, it was not well received when it was first released and now it’s being used frequently. Maybe Beats music streaming service will be a success, we just have to wait and see.
Apple will have to convince at least a fraction of its users to subscribe to Beats in order to compete with Spotify, which has more 12,5 million paying subscribers. Analysts forecast that music streaming services are on the rise. The subscriptions will rise from the current 20 million subscribers to 150 million users by the year 2025.
Many tech experts are curious to see how will Apple manage to include the Beats music streaming service on iOS devices without upsetting the users.