STATES CHRONICLE – After being on the market for a fairly small amount of time, Apple music gained 10 million subscribers. It seems that Spotify could be in danger soon if Apple’s numbers grow like this.
Although the launch of the streaming application did not go as smoothly as the company intended, Apple Music gained 10 million subscribers in far less time that it took Spotify, the main rival application used for streaming music.
The application is designed for streaming up to 3 million songs for a fee of $9.99, or $14.99 a month. It is described as a new way of enjoying radio. For those who aren’t convinced only by the advertisement, a three-month trial version is available. This is a new offer that comes from the giant company, eliminating yet more distance between it and Spotify.
The main difference remains that, while Apple offers a limited time trial offer, Spotify offers a free version of the application that is available for an unlimited amount of time. The inconvenience being the fact that users cannot remove the “shuffle” setting of the playlist, and they have to listen to some advertisement from time to time (between songs).
Spotify was launched in 2008 and has, at the present moment, approximately 25 million paying customers. Apple Music gained 10 million subscribers in only 7 months. If the number of paying users continues to rise at this rate, Apple could dethrone his rival by the end of this year.
Tim Cook, Apple’s current CEO, said that the company had a long history with music and the changes that took place along the years were designed to embrace music further more. This would explain why Apple purchased Beats Audio in May 2015 for $3.2 billion.
An analyst at the Midia Research, Mark Mulligan, said that the rate in which subscribers for streaming applications increases, only leads to a serious decrease in downloads. If we combine this with the fact that both Apple Music, and Spotify are always trying to make their music database bigger and more wide-ranged, we can only assume that downloads will only decrease over time making more room for streaming services.
According to Apple, approximately one in five people who gave the Apple Music application a try refused to buy a subscription. At this moment, they have announced a number of trial accounts of almost 11 million. If only one in five will give up on the app, then the company will surely catch on Spotify much sooner than predicted.
Image source: www.iskysoft.com