Apple bought Beats Electronics for $3 billion, the most money Apple has paid for any purchase. But when Apple bought Beats, it also received all of the company’s problems, one being the lawsuit Bose filed over patent infringements. Now, Apple removed Bose products from its online store, and in today’s article we will take a closer look at Apple’s decision.
Apple Removed Bose Products from its Store
There had been rumors about the fact that Apple would remove all Bose products from its online store and on Friday the rumors became reality. Apple removed Bose products from the store and there was no reason given for the action.
There are two possible reasons behind’s Apple decision: the first one could be that this is a court required decision and the second one could have something to do with the public feud between Beats and Bose.
The lawsuit we mentioned at the beginning of the article could be behind the fact that Apple removed Bose products from its online store. Bose sued Beats for patent infringement over the noise-cancelling technology that is present in one of the most popular Bose products to date, the QuietComfort noise-cancelling headphones. It was revealed last week that the two companies settled and it is believed Apple’s decision could be part of that settlement. No details about the settlement are made public.
The second possible reason behind Apple removing all Bose products from its online store could have something to do with the ongoing public feud between the two companies. The most recent example of the feud is sponsorship related: the NFL has banned its player from wearing any Beats products when playing, doing interviews or press conferences. Colin, Kaepernick, San Francisco 49ers player, was fined $10,000 for wearing a pair of Beats headphones.
It was also revealed that many players who own Beats products are covering the logo of the company with black tape. Jimmy Iovine, Beats cofounder and Apple executive, commented on this news and said that he would like to personally send players black tape to cover the Beats name on their headphones. It’s like, I can’t believe I’m this lucky. I feel like sending them the tape.