As expected, Apple Inc have launched two new iPhones on Sept 10. By releasing two iPhones, Apple is intending to target both wealthy crowd as well as people who are looking forward to buy budget phones. iPhone has been doing well in US but in Asian markets, there is no competition from iPhone to Android powered phones.
On Sept 10, two iPhones namely, iPhone 5S and iPhone 5C was unveiled. The ‘C’ in the iPhone 5C stands for color. The exterior of the iPHone 5C is made up of plastic and the manufacturers will be making this edition of iPhone available in vibrant colors. The iPhone 5 has been discontinued but the features of the very same phone are available on the cheaper iPhone 5C.
The iPhone 5S is a fancier model. The exterior of the phone is made up of aluminum. The device is powered with a fast performing CPU compared to all the predecessor iPhones. The much rumored feature, fringprint sensor has finally arrived on the iPhone 5S home button. The sensor is a new powerful security feature.
On contract, the iPhone 5C is avaiable for $100 whereas the iPhone 5S is available for $200. Both the handsets are available without contract. The iPhone 5C is priced at $550 without contract. And the iPhone 5S is priced at $650. So, there is only mere difference of $100 between the two. By the way, analysts were expecting that the iPhone 5C would be a very cheap device priced around $300 or $400. However, the $550 price tag is still on the expensive side. We are not sure whether the iPhone 5C will be able to withstand competition from powerful Android phones that are already available in the market at a cheaper price.
The iPhone 5C and the iPhone 5S will be made available for sale in US, China and Japan from Sept 20. Apple has signed up a deal with NTT Docomo from Japan and also with China Mobile from China. From this we can understand, Apple is quite serious about targeting the Asian markets. Also, this will be the first time that Apple will be releasing its phones all over the world at the same time.
In the past four years, except for iPhone, Apple has offered wide range of choices for its other products. For instance, you can find several Mac Notebooks in the market, there are many iPods and different variants of iPads. So, if Apple intends to launch a cheaper iPhone, then there must be some good reason backing it.
The growth profit of Apple is going down and the popularity of smartphones is rising in Asian countries like China and India. Even Russia is good market for smartphones. The iPhone 5C has been definitely aimed towards these markets. With iPhone 5C Apple aims to target those people who cannot afford a feature rich device.
Apple aims to make it big in China which is the biggest smartphone market in the world. In China, Apple iPhone 5C will compete with low cost Chinese handsets that are powered with Android OS. The sales of iPhones have been consistently going down in China. The iPhone 5C is not a low quality device, many of its parts are made of highly durable polycarbonate material and below the plastic there is steel reinforcement.
Apple has announced that the much awaited iOS 7 is also going to release on Sept 18. It will come with new features like thin typography and attractive colors. Rumors have it that Apple is planning to roll out a large screen iPhone in the near future. We have no clue about when it is going to happen.