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Apple has always impressed its customers and fans with new and innovative products. iPads, iPods, iPhones and all other iOS gadgets are a grand success all over the world. Millions of them are sold per hour and it is a motivation enough for their creators to think about something different. The news hasn’t come as a surprise, but as a delight: Apple wants to build and release its first electric vehicle. The project already involves several hundred people that are dedicated to make the dream come true.
Jeff Schuster, senior vice president for forecasting at LMC Automotive said that:
“It’s the hot spot of development and that has in a big way spilled into the autos space. These are the new suppliers; these are the new auto companies.”
Silicon Valley is currently the place to show off your latest creation in everything related to technology, so Google, Tesla, Facebook Inc. and other companies are trying hard to stand their ground and make a difference. For that matter, Tesla has employed more than 150 former Apple-employees in order to shake the market with their experience and talent in the domain, Google is exploring the possibility of turning the self-driving cars dream into reality. Also, drones and satellites are of high interest, as well as they are for Facebook Inc., that is interested in drones.
For the electric car, Apple has been working with the manufacturers for years. Even before the launching of the iPhone in 2007, Apple had a project together with Volkswagen called the “iCar”. The news about the team has been out only in 2013 when VW debuted a special edition “iBeetle”.
In six years of research and hard work: Apple has drawn the conclusion that the electric car that is going to represent the company will be astonishing because of its software, leaving the sheet metal and engines on a second level. “CarPlay” was a primary result of this plan, creating a complete driving experience out of a simple app.
The new electric car is presently called “Titan” and it is being worked at in Cupertino, California, at the Apple headquarters. Unfortunately, no further details have been given to the public about the characteristics of the car, the price range or other important details.
Gene Munster, an analyst with Piper Jaffray Cos., said Saturday in an interview that:
“If you look at our lives, cars are still an area that haven’t fundamentally changed in 100 years. When technology people think about opportunities, they think about what we use every day that hasn’t changed over time. That’s why this has been a ripe topic for tech companies to explore.”
Image Source: Waracle
