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Best Buy is the first retailer to commercialize Apple’s smartwatch outside Apple’s official stores.
Based on the official announcement that was posted on the company’s official website on Tuesday, Apple Watches will be available on Best Buy starting August 7. The decision to make buy offers ahead of the holiday season could have a positive impact on the financial reports of the iPhone producer.
Apple’s Tim Cook has recently disclosed that Apple Smartwatches will be available on Best Buy starting this August 7 as part of their most recent marketing campaign. The device will be initially commercialized across 100 Best Buy stores, but their number will be gradually increased as we get closer to the Christmas holiday.
Customers, who were planning to bestow Apple’s Smart Watch to their dear ones during this Christmas holiday need not worry as the gadgets will be available for sale until the end of the year. In fact, 200 more Best Buy stores will join the current campaign towards the end of the year, Apple has further stated.
Best Buy is currently the first retailer to sell Apple’s watches outside Apple’s stores. Prices may vary depending on customers’ preferences, but according to representatives, smartwatches may be purchased in exchange of costs ranging from $349.99 to $699.99.
Tim Cook has explained his decision to team up with Best Buy by saying that they needed more locations where their product would be displayed during the holiday season. In addition, the iPhone maker has also created glass cases to properly display the Apple watch across their stores.
The CEO insisted on reassuring people that the new market strategy has not been adopted to increase sales, but to render the product more visible across their target audiences. Their current objective is that of positioning the product, given that it is a completely new category of devices.
Market analysts, on the other hand, have many reasons to believe that the partnership with Best Buy came as a result of the smartwatch’s inability to meet market expectations. Experts, however, have no evidence in support of their beliefs as Apple has not released any reports in relation to the Apple Watch sales percentage.
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