FollowIt has been a long wait that has finally fructified. Users have been waiting patiently for BlackBerry to launch its Messenger application which would transcends both the Android as well as iOS platform. The company has officially launched the service and this puts BlackBerry some notches up in the market now. Those interested must go to App store and Play store to get their BBM.
BBM has been of interest given the type of hits received by the company for information on this application. There are many other messenger applications available in the market today but yet 6 million hits that has been received for information on BBM indicates that there is something special in this application. More so after the company announced the user base for the new messenger app has grown past the 1 million mark within 24 hours.
The interest in the BBM is also evident from the fact that the application had been leaked out even while it was in its build state and millions of users had installed this version on their handsets. This had led to the Canadian company withholding the original launch date of the application last month and taking measures for this leaked version to be capped.
The measure that BlackBerry has put in place is the process of registering the application. Users on downloading and installing the application on their handset would need to update their email id to the server. BlackBerry would set up the account and forward details of login to the email address. Users who already have an account at BB.com would however not be needed to go through this process. This process of registration to use the application should help not only to cap the use by the unofficial version of the messenger but also the number of users of the application.
With other messenger applications like Apple Messages, Google Hangouts and WhatsApp available out there, it remains to be seen if BBM is something that users would stick to using after the initial curiosity about the app has been satiated.
The success of this application, if it happens would also mean that BlackBerry may think of a shift from hardware, where it is not faring well, to software.
