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BlackBerry Rules Out The BB10 Update For The PlayBook

July 4, 2013 By Jack M. Robinson Leave a Comment

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Formerly known as Research in Motion, the Canadian company Blackberry is in the process of reinventing itself. First it underwent a change in its naming though the most significant development on which the company has been pinning all its hopes for a turnaround in its fortunes is the new Blackberry 10 operating system it has come up with. The platform which the company introduced in January is now running the show on just two devices, the Z10 and the Q10 smartphones. While the smartphones may have had mixed response so far in the market, what has emerged is that the BB10 platform presents a huge improvement over its predecessors. Also, it’s exactly for this reason that owners of the PlayBook tablet have been looking forward to the upgrade to the new OS. More so since the company had promised earlier in the year that such an update is indeed in the making.

playbook

Unfortunately, that is not how things will be for the estranged tablet. The revelation to this effect was made by the company CEO Thorsten Heins during a recent BlackBerry conference call that the PlayBook will never be provided with the BB10 update. This no doubt marks a huge setback for current owners of the PlayBook device who have been eagerly waiting for the upgrade to BB10. The reason that Heins put forward to explain the omission of BB10 for the PlayBook is that the tablet was found wanting on several performance parameters under the BB10 environment. So much that they were forced to quit the idea of issuing a BB10 update for the PlayBook.

What makes it even more painful for current owners of the PlayBook is that the update was being rumored for several months prior to this startling revelation. So strong were the rumors waves that many believed it was just a matter of when and not if. Needless, to say, prospects of the PlayBook too suffered and with the tablet already reporting flagging sales, it could well be considered the end of the road for the 7 inch device. Meanwhile, the company didn’t reveal if there is other tablet in their pipeline to replace the current PlayBook.

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Filed Under: Technology Tagged With: BB10 Update, Playbook

About Jack M. Robinson

Jack enjoys keeping abreast of everything connected to economic indicators. A School of Journalism, Michigan State University graduate, he loves covering monetary policy and company financials and has a particular interest in writing about the latest gadgets.

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