STATES CHRONICLE – Do you often find yourself forgetting your close friends’ birthdays, in spite of the innocuous reminder displayed on your Facebook News Feed?
Well, my friends, worry no more, because the social network is testing a new feature to make it significantly harder for you to accidentally miss wishing them “Happy Birthday.”
You’ve probably already seen the big, friendly banners that appear at the top of your News Feed when it’s someone’s birthday – someone close to you. (If you’re still wondering how Facebook knows who your close friends are, you forget how curious it is about your interests and relationships.)
For those who haven’t seen the new feature yet, the banner looks a lot like the polite greetings that have started rolling out to some users. Whether it’s wishing them a good morning, afternoon, or evening – all by name – Facebook is definitely interested in keeping them coming back.
“Enjoy Facebook today!” says one of the banners; or “Thanks for being here!” According to a Facebook spokesperson, these greetings have started appearing in late October, improving people’s day or maybe creeping out those who saw them.
But the new “birthday experience,” as Facebook calls it, it’s a whole new level. Even though it’s still undergoing tests, the feature is essentially designed to remind people of the birthdays of their close friends. Why? So you don’t forget about the customary birthday wishes you could be posting on their timeline.
There are two types of Facebook users: those who dutifully post birthday greetings, and those who don’t. For those less eager to go public with the birthday wishing, it was rather easy to “miss” such an occasion. However, the giant banner can definitely haunt your day, occasionally making an appearance when you refresh your News Feed.
According to Facebook, the birthday banner is just one of a handful of different features currently undergoing tests, all designed to make Facebook more “present inside of the product, to build positive emotional experiences and show people that we care.” The “privacy dinosaur” was created in the same manner, a friendly blue dino that helps users with their privacy settings.
At the same time, Facebook might also want to convert more people into part-time birthday greeting writers because – even though 65 percent of the platform’s users come back daily – statistics show that fewer users are actually posting content these days. It’s time to stop lurking and start contributing.
Image Source: Cupcakepedia