It’s been 10 years since Facebook has started crawling inside your daily life – maybe more than you anticipated when you first signed up. During this time, plenty of changes, updates and new features were introduced; one thing that remained constant throughout the years, however, was its logo.
That has change on July 2, when Facebook announced – rather silently if we compare this change with the company’s usual updates – that a new logo will replace the face of the brand we have come to recognize so easily.
But there’s no need to worry; the old Klavika type logo was replaced by a slightly different one which was designed in-house by Facebook’s team led by Eric Olson, who was also responsible for the design of the initial logo.
“Slightly” is exactly the right word for the update: differences were kept to a minimum, as only the thick lines and narrow spacing were replaced by thinner, “friendlier” font with wider spacing between the letters.
The edges of the letters were also rounded down, and the “a” in Facebook received a new look. This is pretty much it, summing up the entire update; colors were kept, as the blue and white will always be Facebook’s trademark.
Media called the new logo a mere tool used for business purposes. George Higgins, Facebook’s creative chief explained that back in 2005, when Facebook was starting to find its market niche, it needed the grown-up look. Now that the brand has solidly established, the team is free to modernize the logo the way the like it: “more friendly and approachable.”
The widely-renowned favicon with the letter “f” has remained unchanged, and previous suggestions proposing a full redesign were eventually turned down in favor of the subtle update.
After Christophe Tauziet, one of Facebook’s product designers, has announced the new logo via Twitter, the internet community divided in various categories; some were quick to express dislike over the strategic update, calling it a disloyalty to a brand that’s been building so strongly; others ranged from “I can barely spot the differences” to “I don’t care about the differences.”
Image Source: Web Design Report