STATES CHRONICLE – It’s probably obvious to everybody by now that major companies will do some pretty intense things in order to keep their edge. Be it corporate espionage, direct confrontation, or more subtle tactics, tech titans will do pretty much anything to stay ahead. But one company might have crossed the line into craziness, and this is how Facebook became an overly attached girlfriend.
I’m mostly going to talk about the most recent example, as Facebook intentionally crashed their app repeatedly in order to see how users will react, but I will also delve a little into the social media company’s previous overly attached tendencies.
The first sign started up way back when Timelines were forced upon Facebook users, regardless of whether they wanted them or not. We eventually grew to accept them, forgetting almost entirely that Facebook once looked totally different.
Once the Timelines became generally used, the little messages at the top of your newsfeed became increasingly creepier –“What’s on your mind?” is currently the most used one, but it started to become annoying when the social media platform started asking you where you were, or if you went voting.
I’m just going to skip over Facebook asking you whether you know other people, and how you met those you know, as well as over its constant reminders and anniversaries of what went on with your life.
The most recent thing that happened is also the most disturbing.
In an attempt to find out how users will react if the platform is offline, Facebook repeatedly crashed its mobile app for some users.
This was done as a means to find out the average user’s tolerance level with the social media service, in the eventuality of a possible breakup with Google’s Play Store.
That’s right. Facebook purposefully annoyed its users in order to see if they would remain loyal if Facebook was to part ways with the app managing service.
I can’t even begin to state how wrong and misguided that thought process is.
Apparently, there might soon be a rift between Google and Facebook, and latter wants to make sure that its loyal users keep employing their services despite limited accessibility to acquiring the app. And they thought to make sure this happens by giving users reasons *not* to use their services.
Even if they had something else in mind other than just verifying loyalty, I fail to see how pulling such a move on your customers ensures their loyalty. But then again, I’m not the owner of a multibillion dollar enterprise, so what do I know?
I’m just waiting for the day when Facebook will start to collect all your personal data, or simply go through your phone when you’re not looking. Oh, wait, they’re already doing that.
Image source: Wikimedia