FollowFacebook got to win back General Motors Co as their advertising customer after one year as the automaking company said it will be quitting the marketing messages of Facebook, the largest social networking service. It is stated that the test ads which used to run on Facebook’s application of mobile and website promote the subcompact car of Chevrolet Sonic, stated GM of the organization in an e-mail statement revealed yesterday. It is estimated to be the marketing effort of broader GM mobile service.
It is observed that Facebook has introduced new tools and services to make their users stay in the social website for long added with attracted for advertisers. The decision of General Motors to end their ads in Facebook in the month of May have heightened the concerns of investors that other organizations and companies will also start considering this move for the website. It is observed that Chief Executive Officer of Facebook Mark Zeckerberg is therefore making every effort to get companies and various organizations to stay with the social site that comes with different handheld devices.
In the words of Thilo Koslowski who is an auto industry analyst associated with the Gratner Inc that is based at san Jose of California, it is the credit of Facebook that they got to understand the target and user experience better in getting the market across the way, instead of just working as a social site to communicate. The shares of Facebook got a high of 3.7 percent counting for $27.57 during the close of the New York, making for stock gains amounting to 3.6 percent in the year of 2013. The stocks of General Motors got hiked by 3.1 percent making for $28.37, along with drop of 1.6 percent till now in this year. On the other hand, the index of Standard & Poor’s 500 is contrast to the market scenario with a gain percentage of 11 percent in the year of 2013.
It is observed that Facebook made a try to win back the General Motors trade after talking with the chief operating officer, Sheryl Sandberg, and the chief executive officer Dan Akerson in regard to continuation of ads. This information is revealed by individual who is aware of the issue but is not ready to identify in public.
Spokesman of the Facebook located at Menlo Park of California, Adam Isserlis, stated in an email that they already had a long dialogue and talk with the General Motors Group in the last one year, and it is pleasing to declare that they are back at Facebook as an advertiser like before. Koslowski said that it is hard to ignore Facebook as this social website does have a user value proportion that helps in trade better.
