The event will begin with an intro by CEO Mark Zuckerberg who is probably going to explain the reasons behind the late buys (Oculus VR and WhatsApp) as far as the organization’s objectives are concerned. As indicated by reports, Facebook may also uncover a mobile- add provider to rival Twitter’s MoPub.
Moreover, Facebook may additionally give more insights about its Messenger application, which supposedly will permit outsider applications.
Facebook is likewise negotiating with a few news sites and may host their content locally. Additionally the organization may report upgrades in the current features.
Piper Jaffray research examiner Gene Munster wrote in a note not long ago:
“We expect the focus of the event to be broadly on improvements to News Feed/video, opening Messenger to third party developers, an evolution in the company’s mobile adtech platform, and Oculus.”
During previous F8 conferences the social networking company has reported new features like timeline, anonymous login that permits users to log into different applications without sharing data data from the informal platform.
One thing is sure, advertising tech will be in the spotlight.
Last year Facebook purchased start-up LiveRail, a device for providers to offer video add space. There’s been a lot of rumor that it would be a typical expansion for LiveRail to start unloading commercial space for different organizations.
This would viably enable Facebook’s innovation to get a grab of the whole life cycle of the add- purchasing procedure. Apart from purchasing promos on Facebook and measuring their impact with Facebook’s Atlas, advertisers could purchase over the Web via LiveRail.
The major keynote Thursday is about virtual reality and Facebook’s Oculus. Everybody wants to see whether the organization will provide any reports on when the platform will be set up for the market release.
Facebook has been making a major push for feature content organizations to distribute videos directly into Facebook’s video player. Presently, there are some reports on arrangements to integrate news content directly into Facebook, as opposed to having to click outside the site to read a full article.
The issue is the manner by which Facebook draws advertisers over to its site – and what sort of commercial income split, or promo it guarantees. Facebook will need to make it worth for promoters while justifying ceding control of the client experience, and their part in membership and add income.
Image Source: The Fast Company