This is not an article about some new and revolutionary psychological test developed to analyze our personalities.
This is an article about yet another interesting invention that might become a very useful tool in the future.
Enter the Five Labs tool, a scanner that interprets your personal Facebook statuses in order to reveal some measures of your personality. How does this work exactly? Well, it is quite simple:
1. Enter the Five Labs site
2. Allow Five Labs to access your Facebook data
3. Let it do its magic by gathering and analyzing your data
4. Enjoy the results, as it tests your personality on the next five traits: agreeableness, neuroticism, conscientiousness, “extroversion,” and openness. It gives you percents on each attribute you can then compare to specific friends or world – known personalities, such as Bill Gates or Barack Obama.
5. You can click on each word / attribute to learn more about what it means. Maybe you feel that Openness is a compliment, but what exactly does it mean that you are 67% Neurotic? Click on each word to get the meaning for all the traits.
What does make this tool useful?
In case you really want to see how much openness you share with the president or other celebrities, the tool is pretty useful. In case you are a personality – test freak and you spend most of your time with quizzes and tests, the Five Labs tool is again very useful. Otherwise, it is just fun to play with.
Does the Five Labs tool have other applications?
According to tech columnist Alyssa Bereznak, this tool may have some marketing applications that might escape our immediate understanding. Let’s see what she has to say about it:
Aside from acting as a data-backed personality quiz of sorts, the tool sheds light on what advertisers might see when Facebook sells them your data. While the output of the tool is a fun glimpse at your traits, the quiz itself also provides an interesting look inside the way marketers can batch-skim your Facebook posts to better advertise you.
This doesn’t sound that bad, in a world dominated by Facebook advertisement, because at least you will receive some ads that have a minimum of appeal to you.
While we are not even remotely interested by some adds, we might be compelled to click on others that never make it to our sight. The Five Labs tool, with its personality testing and its interpretations might give marketers some alternative ways to reach their target groups. Now the privacy issue still needs to be solved, but all in all, if you feel like self – testing yourself, the Five Labs tool is a click away.