STATES CHRONICLE – This holiday season Google donates $1 for every Android Pay transaction. Why are they feeling particularly generous? Well, besides that the holiday season encourages people to help others, this is also a great way for Google to launch Android Pay, its mobile payment application.
Google is collaborating for the first time with an NGO on a mobile payments campaign. It is estimated that the donation will be of about one million dollars and it will go to the nonprofit organization DonorsChoose.
Although for Google this is the first collaboration with an NGO, it is not their first mobile donation. Years ago, Google.org, the company’s charity division, launched One Today, an Android application that allows users to use their mobile phones to donate $1 to different organizations.
However, although a nice idea, that by the way, is still available, consumers were not so keen on ‘mobile’ giving their money away, as the application never reached 100,000 installs. However, since this time Google will be the one making the donations, instead of consumers, the app might do better.
How does it work? For each Android Pay purchase that will be made until the end of the year, Google will donate $1. The donations will go up to $1 million, depending on how many purchases are going to be made. Through DonorsChoose.org the money will go to support children with special needs in the U.S. education. The number of children with special needs is around 6.4 million.
For Black Friday, Google announced that they will be doubling the donation for every Android Pay purchase made on that day (November 27). And since everybody is heading out for shopping these days, it’s the perfect opportunity for Google to try and convince people to install the Android Pay, which is supported by a million locations around the country.
Among the retailers where you can use this app, are AT&T, Bloomingsdale’s, Macy’s, Office Depot, Staples, WholeFoods, Babies “R” Us and Toys “R” Us. So if you’re headed to one of these retailers you can install the Android Pay app and start using it. This can help a child with special needs to get an education and why not, make your shopping easier and faster.
All in all, whether Google is trying to sell its app and change buyers behavior by making them adapt to new forms of making payments, as long as you know your purchase could help a kid, why not give it a shot?
Image source: www.bing.com