When users try searching on Google browser medical conditions such as the common cold they would typically get a long list that directs them towards branded medical remedies or various medical definitions. But Google is changing that. Starting Tuesday that same query will prompt everything from extensive representations to data about of how frequent the medical condition might be.
Since 5% of Google’s 100 billion month to month inquiries are related to health terms, the California-based organization decided to get some doctor’s advice and to partner with designers to give Google users an improved search results experience.
As such, Google updates 400 of most recurrent medical search terms such as inflammation or pinkeye. Rabies, for instance, showcases a drawing of a raccoon beside a bitten arm. Next to the image there are some comments inserted like “Very rare” and “Medically treatable by a doctor or professional. On average each medical condition has been checked by 11 specialists and all the changes were previously reviewed by the Mayo Clinic.
Amit Singhal, Google’s vice president in charge of search was reported saying:
“And this is just a start. We’re hoping to provide a framework for a more informed conversation with your doctor”.
A significant part of the data about each medical issue is, actually, sourced from the Mayo Clinic, a Minnesota-based non-profit org. If users browse Google on their desktops they will be able to run through the full list of indexed results from websites like WebMD and Wikipedia on the left and with the new format on the right. On mobile platforms, scrolling down takes them to the usual rundown of results.
Regarding the introduction of images together with the info Singhal noted that words can’t compare to a picture, particularly when users use the search engine on the go from their mobiles.
According to doctor Philip Hagen the medical chief of the Mayo Clinic’s Healthy Living Online webpage and one of the specialists reviewing Google’s work revealed that his job was “to apply a clinical lens” and verify the data was appropriate. He exemplified:
“With the term ‘headache’ it’s probably not helpful to tell everyone that a brain tumor could be a rare reason for that.”
The improved version of Dr. Google will take a couple of days to take off, and for now is accessible only to those residing in the U.S. Singhal, who comes from India, claimed that the concept for the new health search system originates from the wish to help those in poorer nations.
Image Source: Search Engine Land