GoPro came in really strong at the Code Conference in California with its chief executive confirming the production of quadcopter drones. Nick Woodman called the innovative remote controlled aircraft as being the “ultimate” accessory in the company’s line of action cameras.
Along with the new drones, GoPro also unveiled a new technology kit that films footage from virtual reality helmets.
The public’s eyes are focused on each and every product GoPro is launching, mostly because, as John Stapley from Amateur Photographer magazine explains, they have created such a strong brand name for themselves.
In the field of action camera, customers are rarely interested in any other brand than GoPro – and there are a lot on the market, many way-cheaper than what GoPro has to offer.
But GoPro has become such a dominant name that the great majority of customers associate it directly with the action camera industry in general.
However, being at the top of the “action” business also came with its downsides. For example, drone manufacturers would choose to partner with lesser-known camera manufacturers, just to avoid supporting such a strong competitor.
According to Mr. Woodman, the very first GoPro drone is scheduled to arrive sometime in the first half of 2016, and commercial use is one of their main targets.
Woodman personally connects with the concept of quadcopters, so he was surprised to see how easily is to get the general customer to adopt the concept.
Kids of all ages are fascinated with flying helicopter toys. And if we’re being honest, it’s not just the kids. So for our entertainment, GoPro is developing a great combo between action cameras and quads.
This way, the customers are enabled to create some very professional quality content and, at the same time, they can see themselves from a new and fresh perspective. It looks exactly like you’re making a movie about your own life.
So far, GoPro cameras have been welcomed with nothing but enthusiasm and popularity among the general public, and especially among action sport aficionados. According to market analysts, drones are predicted to be among the fastest growing electronics sectors in the next few years.
Getting in the drone industry is going to be extremely lucrative for the already-successful GoPro. Only in the first three months of 2015, the company has gained $363m from selling action cameras and accessories – upping with 54 percent from the previous year.
Image Source: deMilked