Intel has just announced that it will begin its collaboration with Luxottica in order to create smart eyewear. This is another way the giant semiconductor company is trying to infiltrate into the smart wearable industry.
The Intel and Luxottica collaboration will launch its first product in 2015, representatives said. Luxottica is a leader in premium and sports eyewear and is famous for eyeglasses brands like Ray Ban, Oakley and Persol.
Intel is a well known company that produced chips, headquartered in Santa Clara, California. The company develops chips for personal computers and servers that are being used in data centers. Intel has recently said it wants to enter the wearable the market because it’s something that will grow considerably in the next few years.
The Intel and Luxottica collaboration is the first of many to follow between Intel and famous fashion brands, the company said.
Earlier this month, Intel has revealed a fancy smart bracelet called MICA that has precious stones in it and is computerized. Intel collaborated with the fashion label called Opening Ceremony to design and develop the smart bracelet.
Official sources say that Intel will be in charge of supplying the chip for the next generation of Google Glass that will come out next year, trying to revive Google’s product. The new Intel chip will replace the previous one developed by Texas Instruments, which were used on the first Google Glass version. Also, Intel said that it will promote Google’s new Glass to companies like hospitals and will develop new workplace uses for it.
Brian Krzanic, chief executive at Intel said:
“The growth of wearable technology is creating a new playing field for innovation.”
Intel regrets being involved too late in the mobile market and wants to make it up by getting itself into the smart wearable market.
The Intel and Luxottica will target products that use a very small processor called Quark. This will be used in wearables and combines a processor with cellular communication.
The Intel and Luxottica collaboration will show its results earlier next year.