If you were thinking of ways to keep your kids away from McDonald’s you should know that the fast-food chain is soon going to make it even more difficult for you. Most children ask for Happy Meals when they go to McDonald’s because they also get a toy.
Since children nowadays seem to be born to play on computer, tablets and smartphone, developing tech skills long before they even know how to tie their shoelaces, McDonald’s is giving them the latest, coolest tech device: a VR cardboard headset made from the Happy Meal box.
You child will only have to do a little bit of folding, and the box will easily become a VR headset. Besides, the fast-food chain company will also provide the VR game app as well. The new McDonald’s attraction will, for now, be available in Sweden for Sportlov.
Sportlov is a Swedish holiday in which families go skiing. The VR game shows children skiing on virtual slopes, moving with the help of the smartphone’s motion detectors. The McDonald’s VR cardboard headset will be called Happy Goggles and the game is called “Watch Out on the Slopes” which in Swedish is “Se Upp I Backen”.
The game has already been endorsed by the Swedish alpine ski team, so anyone in Sweden who likes skiing will probably want to give it a try, whether they are children or adults.
It looks like McDonald’s is trying really hard to keep its customers through all sorts of marketing strategies. For example, also in Sweden, the fast-food chain had a campaign with Big Mac thermal underwear. In this way, they combine their products with what their target public likes or needs.
Besides, as the company says on the Happy Goggles website, the Happy Meal box has to keep up with the trends and bring something new and relevant to the new generations who have such different interests from the ones who came before them.
All in all, as unhealthy the food at McDonald’s might be, they sure know how to attract customers, keeping up with the trends and offering them exactly what they need or want.
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