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Microsoft Windows RT Price Down to Fight with Apple iPad

June 18, 2013 By Troy Rubenson 1 Comment

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Recently, Microsoft had launched a website which showcased how Windows 8 powered tablets were offering more features than the Apple iPad. Now, Microsoft has decided to lower the price of the devices with Windows 8 OS in order to compete with Android and iOS powered tablets.

Windows RT
Windows RT, is a variant of Windows 8 operating system that has been mainly developed for mobile devices that make use of ARM architecture. Such architectures are usually seen on smartphones and tablet PCs. Many vendors like Dell, HP and Lenovo pay certain amount to make use of Windows RT on their devices. Microsoft aims to lower that amount as Windows RT is the version that lets Microsoft to compete with tablets being sold by Google and Apple.

Microsoft feels that reducing the price to vendors is the only way the Windows RT can get the drive to rival against the leading operating systems. Recent rumors suggest that in the near future we will be able to hear news about new devices from Dell, HTC and other brands powered with Windows RT.

In 2012, only few tablets from leading brands like Dell, Asus and Microsoft’s very own Surface RT were shipped with the Windows RT operating system. No one knows how much each vendor pays to Microsoft for using Windows RT OS on their devices.

In the near future, we feel that Windows RT running units should be made available at low price if they really want to compete with several tablets that are running on Android and the iPad powered with the iOS.

At present, the Apple iPad Mini can be purchased for $329. However, its competitor device, the Surface RT is available for $499. Also, other tablets that are powered with Windows RT are available around the same price.

The news about lowering the price on Windows RT came out on the very same day when Acer unveiled the world’s Windows 8 powered tablet. The Acer Iconia W3 is a powerful tablet that can run all the software that is designed to be used on desktop which is not possible with Windows RT. It is powered with Atom CPU from Intel and comes with an 8inch display.

Analysts feel that it is the best time for Microsoft to move the Windows RT ahead by talking with vendors to lower devices powered with the said OS. We have to wait and watch whether Microsoft’s new way of competing with Apple iPad leads to fruitful results or not.

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Filed Under: Technology Tagged With: Apple, iPad, Microsoft, Windows RT

About Troy Rubenson

Troy had initially wished to become a Wall Street which and it was this passion that pushed him towards learning more and more about investments, capital markets and financial gain. He is currently The States Chronicle’s foremost business correspondent.

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